Guidelines for Using the New Orleans Jazz & Heritage Foundation Name and Logo

As an important affiliate of the New Orleans Jazz & Heritage Foundation, we want to ensure that our collective efforts accurately represent our values and mission. Proper usage of the Foundation’s name and logo is crucial in maintaining our brand identity.

Here are some essential guidelines for using the Foundation’s name and logo correctly:

1. Full Name Usage: Always refer to our organization as the “New Orleans Jazz & Heritage Foundation” on first mention in any document or communication. Afterward, you may refer to it as “the Foundation.”
2. Correct Spelling and Capitalization: Ensure that “Jazz” and “Heritage” are capitalized correctly when writing the Foundation’s name. This is vital for preserving our brand identity. Addtionally the “&” is used between “Jazz” & “Heritage”.
3. Abbreviations: Refrain from using any abbreviations such as “NOJHF” in official communications. Consistently using the name helps to promote brand recognition.
4. Logo Usage: When incorporating the Foundation’s logo, please adhere to our branding guidelines, which include specifications for size, color, and placement. These guidelines are crucial for maintaining our visual identity. You can access the brand assets below or request higher resolution logos from us directly.
5. Contextual Relevance: When using our name or logo in any promotional materials, ensure the context aligns with the Foundation’s mission and values. Avoid using our name in contexts that could misrepresent or negatively impact our reputation.
6. Approval for Materials: Please seek approval from the Foundation’s Programs, Marketing, and Communications Department before distributing any materials that include our name or logo. This ensures consistency and alignment with our branding strategy.

We appreciate your commitment to representing the New Orleans Jazz & Heritage Foundation with integrity. If you have any further questions or would like to discuss this topic in more detail, please don’t hesitate to reach out.

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Name and Organizational Description

Always reference us as the New Orleans Jazz & Heritage Foundation. When required, use the following description: “The New Orleans Jazz & Heritage Foundation uses the proceeds from the festival, plus other raised funds, for year-round programs in the areas of education, economic development, and cultural enrichment.”

Logo Usage

We provide full color, Black/White, and Transparent versions of our logo. Please do not use any other logo. Use the one that best fits your publication while preserving the original colors, and ensure the logo is upright and unaltered. Suitable uses include newsletters, websites, social media images, and flyers. The logos available on this site may be used by authorized community partners for print and electronic communications. Please be sure to place the logo on a white background whenever possible or surround the logo with ample white space. If you have any questions about using the Foundation’s logo, please contact media@jazzandheritage.org. When linking this logo online, please link to www.jazzandheritage.org.

Color (JPG I PNG)

Black and White (JPG I PNG)

White/Transparent (PNG)

Minimum size:
The minimum size for the Foundation logo is 15×15. Smaller sizes are difficult to read.

Clearspace (white space):
A clearspace should be maintained around Foundation’s logo to protect it from compromise by other graphics (except when used with sub-brands). The clearspace on all sides should be equal to the height of the menorah circle.

NOJHF’s logo should always be used as supplied, not created.

• Do not distort
• Do not change the colors of the logo
• Do not typeset or re-create the logo
• Do not put it in a box or other shape
• Do not animate 

Preferred placement:
On the bottom right hand corner of the front of all printed materials, including annual reports, brochures, flyers, newsletters, invitations, ads and signage.

Brand Guidelines

In an effort to clarify appropriate use of the Foundation’s names and logos, and to prevent unauthorized uses of our names and logos, we have created these Brand and Trademark Guidelines. We strongly encourage anyone considering using the name or logo of Jazz Fest, or of any of our other programs, assets or activities, to carefully review these Branding and Trademark Guidelines.

Social Media

Follow and interact with us on our Facebook, Instagram, and LinkedIn pages. Mention or tag the New Orleans Jazz & Heritage Foundation in your sponsor-related posts and photos.

Facebook:  @JazzandHeritage

Twitter: @Jazznheritage

Youtube: @jazzandheritage

Instagram: @jazzandheritage

TikTok: @jazzandheritage

Linkedin: @The New Orleans Jazz & Heritage Festival and Foundation

Boilerplate

The New Orleans Jazz & Heritage Foundation channels proceeds from the New Orleans Jazz & Heritage Festival presented by Shell and additional funds raised into year-round programming focused on education, economic development, and cultural enrichment. Education initiatives include the Don “Moose” Jamison Heritage School of Music, Tom Dent Congo Square Lectures, the Class Got Brass school band competition, youth audio and vocal workshops, and more. Economic development efforts encompass Community Partnership Grants, the Catapult Fund accelerator, and Sync Up workshops for the entertainment industry. For cultural enrichment, the Foundation offers the Jazz & Heritage Concert Series and presents annual festivals like the Crescent City Blues & BBQ Festival, Congo Square Rhythms Festival, Tremé Creole Gumbo Festival, and Louisiana Cajun-Zydeco Festival. These free programs demonstrate the Foundation’s commitment to giving back to New Orleans and Louisiana. The Foundation also owns WWOZ 90.7-FM radio and the Jazz & Heritage Archive, as well as the George and Joyce Wein Jazz & Heritage Center, a community education facility. For more information, visit online at www.jazzandheritage.org.