The Sync Up Conference

Register For Sync Up

Time: See below for date and time information.
The George and Joyce Wein Jazz & Heritage Center
1225 N. Rampart Street
New Orleans, LA 70116
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Sync Up Conference Goes Year-Round

For the past 10 years the New Orleans Jazz & Heritage Foundation has presented the Sync Up conference – a business development initiative for the music industry – during the New Orleans Jazz & Heritage Festival presented by Shell. Now the Foundation is making the conference a year-round program, with a series of monthly presentations on topics of interest to independent artists.

With subjects like “Clearing Samples for Your Record,” “Booking a Tour” and “Band Web Sites: What Makes a Good One?,” the new monthly series of Sync Up events is designed to provide practical information to working artists who are struggling to launch their careers.

The Sync Up workshops will take place on Wednesday evenings, starting at 5:30 p.m. at the George and Joyce Wein Jazz & Heritage Center.

Admission is free, but seating is limited and advance registration is requested. To register now, please see here.

“Doing the Sync Up conference during Jazz Fest has been very successful because it gives us access to leaders from the global entertainment industry who are in town for the festival,” said the Jazz & Heritage Foundation’s Executive Director, Don Marshall. “But we also know that it’s a very busy time for our local musicians, who are gigging day and night. Since we have our own venue with the Jazz & Heritage Center, it makes sense to expand the program to include events that take place all year long, and that should be easier for working musicians to attend.”

The new monthly Sync Up events will feature a mix of visiting industry professionals and artists, along with local music business leaders who are experts in their fields. In time, the range of discussion topics will expand to include issues of interest to those working in film, digital media and other aspects of the entertainment industry.

The Sync Up conference is produced and presented by the New Orleans Jazz & Heritage Foundation, the nonprofit that owns Jazz Fest. Co-sponsors include: Louisiana Entertainment, The Recording Academy, the Trombone Shorty Foundation,  WWOZ and Toledano Entertainment and Arts Law.

All events will be live-streamed at and on Facebook Live at

Sync Up Workshops Schedule

Wednesday, Jan. 31: Clearing Samples for Your Record and Other Copyright Infringement Issues
How to do it. Should you do it? What if somebody samples you? Are you the next Lana Del Rey fighting over authorship of your song?
Tim Kappel, entertainment attorney (Big Freedia, Tank and the Bangas, P.J. Morton, Dee-1 and many more) and Loyola University music business professor
Deborah Evans, Della Music Publishing
This event will be live-streamed at and

Wednesday, Feb. 28
Keynote Interview: Music manager Elliot Roberts in conversation with Tom Petty biographer Warren Zanes

Panel Discussion: Booking a Tour: Where to start. Do’s and don’ts.
Tavia Osbey, manager, Tank and the Bangas
Mousa Hamdan, manager, Curren$y, Corner Boy P., T.Y.
Paul Sanchez, performing artist
Lou Hill, band leader, Water Seed

Wednesday, March 21: Band Web Sites
What makes a good one? Which template services are the best? How much should you spend?
Lee Martin, web designer (Foo Fighters, Beck)
Brandon Haynes, web designer, Nola Web Team
Brandon Shelling, web designer at Ochsner Health System

Wednesday, April 11: How Much to Spend on a Music Video
How to afford it. Do’s and don’ts for making a good one
Darcy McKinnon, New Orleans Video Access Center
Jason Foster, FosterBear Films
Steven W. Richardson, Mobile Recording LA
Benjamin Simmons, Breathe Media
Zac Manuel, The Greenhouse Collective

Wednesday, May 16: Social Media Strategies
Social media platforms. What, when  and how often to post. What not to post. Engaging an audience and gaining followers. Generating revenue. Understanding analytics.
Plus Aziz, Marketing Manager, Propeller and Tchoup Industries
Mallory Whitfield, Director of Marketing, Lookfar
Whitney Mitchell, Social Media Director, FSC Interactive
Tania Dall, Director of Communications, Youth Empowerment Project
Cleveland Spears, the Spears Group

Wednesday, June 27: “Your Band As A Business” Interview
Samantha Fish, performing artist

The Sync Up workshops will take place on Wednesday evenings, starting at 5:30 p.m. at the George and Joyce Wein Jazz & Heritage Center. Admission is free, but seating is limited and advance registration is requested. To register now, please see here.

Sync Up is an economic development program of the New Orleans Jazz & Heritage Foundation. The Foundation is the nonprofit that owns the New Orleans Jazz & Heritage Festival presented by Shell, and uses the proceeds from Jazz Fest (and other raised funds) for year-round programs in education, economic development and cultural enrichment. For more on what we do, please visit


see below for the archives of previous editions, with full schedules of all panel topics and presenters.

And you can watch the videos of previous editions at our YouTube channel here.

If you missed our interview with the EDM star GRiZ that we did in partnership with the GRAMMY Museum's "A Conversation With" series on Nov. 12, 2017, check it out here.

The Sync Up Conference Festival Archive:
2017's Conference Details
2016's Conference Details
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details

Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The New Orleans Jazz & Heritage Festival and Foundation, Inc.