The 2015 Sync Up Conference

April 24 through May 2, 2015
Time: Sync Up Music: April 24-25 and May 1-2, from 9 a.m. to 1 p.m.; Sync Up Cinema: April 27-29, 3 p.m. to 9 p.m.
The Jazz & Heritage Center
1225 N. Rampart Street
New Orleans, LA 70116
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Sync Up 2015 is a wrap. Many thanks to all of the great presenters who shared their knowledge, and to all of the folks who attended. You can watch complete videos of all the panel discussions at our Sync Up 2015 YouTube playlist here.

What they're saying about Sync Up:

"Sync Up’s reputation has continued to grow within the music industry, providing practical and valuable information to musicians with advice from music supervisors from hit TV shows to legendary musicians."
- Forbes

“Discussions at Sync Up have informed economic development policies in the state of Louisiana.”
- Philip Mann, Director of Live Performance and Music Industry Development, Louisiana Economic Development

“This conference rocks!”
- PJ Bloom, music supervisor, “Glee”

“Sync Up is one of the best music business conferences going. They consistently book talented speakers and host engaging panel discussions... Business gets done at this conference and it has been a boon to our company."
- Brent McCrossen, CEO, Audiosocket

"As someone who is involved in a great deal of panel and moderating engagements internationally, I have found Sync Up to be a special and meaningful part of my speaking schedule. Not only does it revolve around an elite music festival, but the organizers, attendees and audience are true music folk from one of the greatest music cities in the world,  I haven't missed a Sync Up yet."
- Josh Rabinowitz, SVP/Director of Music, Grey Worldwide Advertising

"It's official: Sync Up bests SXSW. Everything you need to know about industry in the mornings with lots of time for Jazz Fest in the afternoons."
- Carrie Williamson, Carrie Williamson Marketing


Welcome to the eighth annual Sync Up, the free entertainment industry conference presented by the New Orleans Jazz & Heritage Foundation.

Sync Up brings together leaders in music, film and digital media for educational and networking events – all designed to help independent artists navigate the ever-changing landscape of new media.

As in the past, Sync Up Music will host sessions on the mornings of the Friday and Saturday of both weekends of the New Orleans Jazz & Heritage Festival presented by Shell. Sync Up Cinema (organized by our colleagues at the New Orleans Video Access Center and the New Orleans Film Society) will present film screenings and workshops on the Monday-Wednesday between Jazz Fest weekends. And once again our friends at Launch Fest – which connects technology start-ups with venture capital – will take place on the Thursday between weekends.

Admission to all Sync Up events is free, but seating is limited so advance registration is required. Register for Sync Up Music here, and for Sync Up Cinema here. Register for Launch Fest here.

Sync Up Music will be streamed in live video at And don’t forget that you can always watch the content from previous editions of Sync Up at our YouTube channel here.

We’re proud to host Sync Up at our new building, the George and Joyce Wein Jazz & Heritage Center (map) – a state-of-the-art education and performance facility located at the gateway to the Tremé neighborhood.

Sync Up MUSIC Highlights At a Glance

Music Publishing: A keynote interview with Matt Pincus, CEO and founder of Songs Music Publishing, which with artists like Lorde, DJ Mustard and Q-Tip is one of the hottest boutique publishers in the business.
Touring: Two panels featuring booking agents with long experience helping up-and-coming as well as established acts build profitable careers on the road.
Independent Distribution: A keynote interview with David Macias, co-founder and CEO of Thirty Tigers, who is helping independent artists top the charts and score Grammy nominations while owning their own masters.
Crowdfunding: A panel with local artists who can share lessons from working with various platforms, including Indiegogo, Pledge Music and Kickstarter.
Case Studies: Sturgill Simpson and Aaron Watson, two artists who’ve hit the big time on self-released records, will be the subjects of special presentations.
Digital Distribution: Top leaders from BitTorrent will discuss why their platform – once known only for file sharing (stealing) – is now the first choice for rappers like Curren$y and rock stars like Thom Yorke of Radiohead.
E-Commerce: The drummer Stanton Moore shares his creative ideas for making money over the Internet.
Music In Film: Music coordinators for three TV shows that are filming right now on the streets of New Orleans will explain how best to get local music into their shows.

Sync Up CINEMA Highlights At a Glance

Sync Up Cinema, programmed by NOVAC, is bringing you great locally produced projects, music documentaries and industry experts in film.  Highlights include:

The Newport Effect: Telling the story of the Newport Folk Festival, founded by George Wein, the founder of Jazz Fest, who will be in attendance along with the filmmakers and special guests - preceded by a trailer for The Blues House, currently in production.
Fresh Dressed: Fresh from Sundance, Sascha Jenkins' documentary explores the intersection of fashion and hip-hop. Presented by the New Orleans Film Society.
Gimme Shelter: The Maysles brothers' iconic rock documentary of the Rolling Stones' infamous 1969 concert at the Altamont Motor Speedeay, presented by Shotgun Cinema.
This Ain't No Mouse Music: Exploring the genesis and history of Arhoolie Records, which preserves American roots music, especially Louisiana.  Filmmaker Maureen Gosling will attend.
Local Films: Sync Up Cinema will present the BEST OF THE FESTS, the best of Louisiana short films from the New Orleans Film Festival, TImeCode NOLA, 48HR Film Project and the Louisiana Film Prize, as well as Brian Harrison Nelson's KEEPER OF THE FLAME and NOVAC's Digitla Youth project, PROJECT 10.

Sync Up Cinema also will feature panels and conversations with industry experts, including an indie filmmaker's guide to exhibition presented by Shotgun Cinema, and a Louisiana Independent Film Producer's panel featuring Angela Tucker, Amy Mitchell-Smith and Josh Penn. For the complete Sync Up Cinema schedule, see here.

Parking and Transit to Jazz Fest
The Jazz & Heritage Center has a small parking lot with 40 spaces. Those attending Sync Up are welcome to use the parking lot on a first come, first served basis.

The No. 91 bus passes directly in front of the Jazz & Heritage Center and continues up Esplanade Avenue - right to Jazz Fest. To catch the bus, use stop number 1039, which is on the downtown (eastern) side of Esplanade Avenue, between Rampart and Henriette Delille Street (or use the address 1139 Esplanade Ave. in your maps app). The fare is $1.25. It’s about a 10-minute ride, and the bus will let you off at Mystery Street, which is two blocks from one of the main Jazz Fest entrances. Those attending the conference are welcome to leave their cars in our parking lot and take the bus to the festival. Sync Up parking passes are required; these are available to those attending the conference only. All cars must be removed by 9:00 p.m. Any car in the parking lot without a Sync Up pass, or left after 9:00 p.m., will be towed. No security will be provided. Park at your own risk. We are not responsible for any damage, theft, loss of contents, etc. 



9:00 a.m. - Registration Opens

10:00 a.m. - Q&A
Setting the Stage: How Louisiana Entertainment Incentives Work For You

New recording studios opening, downtown theaters getting renovated and improved incentives for making sound recordings in Louisiana (making it easier for local independent acts to use them). How can you benefit from these programs? The folks who run them are here to tell you.
Chris Stelly, Director, Louisiana Film & Television Entertainment Industry Development Office (Baton Rouge, LA)
Phillip Mann, Director, Live Performance Development, Louisiana Economic Development (Baton Rouge, LA)

11:00 a.m. - Interview
Online In Person: Making Money Over the Web

Whether it's selling merchandise, raising money through crowdfunding campaigns or doing online personal drum lessons via Skype, New Orleans' own Stanton Moore has evolved from an in-demand drummer into a one-man industry. And he's using the web to build his business. He tells us how he's done it.
Stanton Moore, musician (New Orleans, LA)

12:00 p.m. – Panel Discussion
Getting New Orleans Music into Films and TV Shows

Getting music into a film or TV show can be hard - but it's a lot easier when the show is actually filming in your town. We've got the music coordinators for three shows shooting in New Orleans right now - and they use lots of local music. So if you want to increase your chances that your pitch will land in the right spot, this panel is for you.
Kyle Lamy, New Orleans Music Coordinator, "NCIS: New Orleans" (New Orleans, LA)
Chris Mollere, Music Supervisor, "The Originals" (Los Angeles, CA)
PJ Bloom, Music Supervisor, "Quarry" (Los Angeles, CA)

9:00 a.m. - Registration Opens

10:00 a.m. - Panel Discussion
Inside the Mind of a Booking Agent

How many artists have said, "If only I had a booking agent, then all my problems would be solved. I'd have all the work I can handle and I won't have to worry about money anymore." Um... It's not that easy. Three agents who work with mid-tier and emerging artists give us the low-down on getting work for a band beyond its home market.
Micah Davidson, Blue Mountain Artists (Charlotte, NC)
Alex Kaminshine, Intrepid Artists (Charlotte, NC)
Todd Walker, The Windish Agency (Boston, MA)

11:00  a.m. - Keynote Interview: BitTorrent
From Bootlegs to the Next Big (Legit) Platform

What do rappers like Curren$y and rock stars like Thom Yorke have in common? They're using BitTorrent - yes, the site infamous as a P2P file "sharing" site - to distribute their music online. And not for free. They're making serious bank, and without paying the 30% commission that online retailers like iTunes charge. Get in on the action that's a hot new tip for indies.
Christian Averill, VP of Communications and Brand, BitTorrent (San Francisco, CA)
Austin Briggs, Director of Content Strategy, BitTorrent (San Francisco, CA)

12:00 p.m. - Keynote Interview
Matt Pincus, CEO, Songs Music Publishing

What does the "Blurred Lines" court case say about copyright - should we be able to protect things like "groove" and "feel"? And what about those mysterious royalty rates for Spotify and Pandora? Should we all rush to join new PROs like Irving Azoff's Global Music Rights? We ask this and more of Matt Pincus - former hardcore band member, current CEO of the hottest boutique music publisher in the biz (with acts like Lorde, Q-Tip and Nelly).
Matt Pincus, CEO, Songs Music Publishing (New York, NY)

Monday, April 27:  3:00 p.m. to 9:00 p.m.
Tuesday, April 28: 3:00 p.m. to 9:00 p.m.
Wednesday, April 29: 3:00 p.m. to 9:00 p.m.
Our showcase for the Louisiana independent film community features screenings and panel discussions. It's produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. For the complete schedule, see here.

Wednesday, April 29
GRAMMY® Studio Summit
2:00 p.m. to 8:00 p.m.
Esplanade Studios
2540 Esplanade Ave., NOLA 70119
Featuring a keynote conversation with 8-time GRAMMY-winning engineer/producer Elliot Scheiner, panel discussions on the Resurgence of Vinyl and Recording Roots Music today, as well as product demonstrations from a variety of gear manufacturers. Free admission for Recording Academy members and Sync Up registrants. For more information or to RSVP, see here. Or contact Reid Wick by sending an email here.

LAUNCH FEST: Connecting Tech Start-Ups with Venture Capital
Thursday, April 30: 9:00 a.m. to 4:00 p.m.
Our friends at the New Orleans Launch Pad technology incubator present the fifth annual Launch Fest, bringing together investors, mentors and entrepreneurs in digital media. For details, see here.


9:00 a.m. - Registration Opens

10:00 a.m. - Interview
No. 1 With a Bullet - as an Indie!
How hard is to release your own albums and end up with a No. 1 on the Billboard chart? Not hard at all - just ask Texas country singer Aaron Watson. All it takes is 15 years, 12 albums and 2,000 shows - in other words, overnight success. We talk with Aaron's longtime manager, Anthony "Gino" Genaro, whose management company, Unrest Music Group, led the charge on Watson's latest record - which just last month debuted at No. 1 on the Billboard Country Chart.
Anthony "Gino" Genaro, Unrest Music Group (New Braunfels, TX)

11:00 a.m. - Panel Discussion
The Rise of Sturgill Simpson

Two years ago, hardly anybody had heard of Sturgill Simpson, a deep-voiced guitar picker from Kentucky. But after two self-financed, self-released albums, he's won Best Emerging Artist at the 2014 Americana Music Awards and was nominated for a Grammy. Touring constantly and appearing on all the major TV shows, he is now dominating his genre - and recently signed with Atlantic Records. We talk to his whole team about how they caught lightning in a bottle and helped this artist go from zero to 420 in a flash.
Marc Dottore, M. Dottore Artist Management (Franklin, KY)
Asha Goodman, Vice President, Sacks & Co. (Nashville, TN)
Jonathan Levine, The Paradigm Agency (Nashville, TN)
Paul Fenn, The Asgard Agency (London, England)

12:00 p.m. - Keynote Interview
David Macias, Co-Founder and CEO, Thirty Tigers

How can an indie artist release his/her own records, sell boatloads of copies, get tons of press and score Grammy nominations? Simple: Get signed by the Nashville-based distribution and marketing company Thirty Tigers. If you've got even a hint of twang in your sound, they own your genre. Witness the success of Jason Isbell, Aaron Watson and Sturgill Simpson - yep, all released as indies via Thirty Tigers, which is now also home to the New Orleans-based Kristin Diable. We talk to co-founder and CEO David Macias about how artists can own their own masters and still make it big.
David Macias, Co-Founder and CEO, Thirty Tigers (Nashville, TN)

9:00 a.m. - Registration Opens

10:00 a.m. - Panel Discussion
Booking Agents Roundtable

It’s long been said that getting a booking agent can be harder than getting a record deal – especially these days, now that even indie releases are getting Grammy nominations. So, what does a musician – whether a newcomer or a veteran – need to have before a booking agent will take them on? And once an artist signs with an agency, that means they’ll never have to hustle for gigs ever again and their performance fees will always be in the mid-five figures – right? Maybe, maybe not. We’ve assembled a group of agents with long experience working with up-and-coming as well as established acts, including many from Louisiana. 
Tina Terry, Tina Terry Agency (Charlotte, NC)
Mark Lourie, Skyline Music (Whitefield, NH)
Page Stallings, Vice President, Blue Mountain Artists (Charlotte, NC)
Pat May, Crossover Touring (Portland, ME)
Jon Bell, New Frontier Touring (Nashville, TN)

11:30 a.m. - Panel Discussion
Rock Stars of Crowdfunding

Once upon a time making records was simple: You signed with a label, they paid for you to go in the studio, they took care of the distribution and you owned (and, mostly likely, earned) nothing. Then came digital technology, and suddenly everybody could make records in their bedroom, right? Um, not so much. It still costs money to make a decent-sounding record in a quality studio. And now, with crowdfunding making a quick jump from anomaly to mainstream, there are a plethora of platforms from which to choose: Kickstarter, Pledge Music, Indiegogo, Go Fund Me, ArtistShare and many more. We’ve put together a panel of folks with deep experience in the local market and lessons to share based on real experience with several crowdfunding platforms. Come and help decide which is the right platform for you.
Earl Scioneaux, aka Madd Wikkid, bandleader, Brassft Punk (New Orleans, LA)
Blake Bertuccelli, independent filmmaker (New Orleans, LA)
Kimball Packard, Sound Advice Managmenet (Wakefield, MA)
Alexandra Scott, musician (New Orleans, LA)

Links & Downloads:

Sync Up in Forbes
Nice recap of Sync Up's goals.

Matt Pincus on Crazy Public Performance Rates for Digital Streams
Sync Up keynoter Matt Pincus of SONGS Music Publishing testified before Congress that a song with 124 million streams on Pandora netted just $3,158.05 in public performance royalties to the cowriters.

Dept. of Justice to Rework PRO Consent Decrees?
The Justice Department is considering a major overhaul of the long-outdated consent decrees with performance rights organizations ASCAP and BMI.

No. 1 As an Indie
Aaron Watson, a country artist who releases his own records, scored a No. 1 on the Billboard Country Albums chart.

What's Wrong With the Blurred Lines Decision
Great summary of how current copyright rules don't apply to the way music is made today. Note the bit on DJ Mustard. We just happen to have the CEO of Mustard's music publisher - Matt Pincus of SONGS Music Publishing - as a Sync Up keynoter this year

Streaming Music Is Already Profitable
So stop saying that it isn't!

Soundcloud Monetizes
A free music sharing platform tries to find a revenue model.

The New Americana Movement in New Orleans
A UNO documentary on the rise of old-time country and bluegrass in the Crescent City. Sons (and Daughters) of Mumford?

BitTorrent Tries to Go Legit
After years of being associated with online piracy, BitTorrent is trying to establish itself as the fan-engagement platform of choice.

Pandora Tries to Mend Fences With Musicians
Making analytic data available to musicians, but not halting efforts to cut royalty payments.

Thirty Tigers Provides an Alternative to Major Labels - With Major Success
Thirty Tigers co-founder David Macias will keynote at this year's Sync Up.

What Does the Blurred Lines Case Tell Us?
Will we have a lowered standard for copyright infringement?

Thom Yorke Made $20 Million via BitTorrent
So much for being a free file-sharing service. BitTorrent is increasingly going legit.

A New Orleans Artist on BitTorrent
Edward Sharpe and the Magnetic Zeroes are fronted by Alex Ebert, who lives in New Orleans - and is using BitTorrent to release a new album to benefit his foundation.

New Orleans Hip Hop and BitTorrent
"The Drive In Theatre" mixtape by Curren$y shows how New Orleans rappers are using the file sharing site to reach their audience.

More on 'Blurred Lines'
Veteran Sync Up panelist and music supervisor extraordinaire Josh Rabinowitz weighs in on what the verdict means.

BitTorrent Raps
Who's using BitTorrent to distribute online? New Orleans rappers like Curren$y, for one. We have BitTorrent's top dogs at Sync Up to say why this P2P service it now also sales vehicle.

The Sync Up Conference Festival Archive:
2020's Conference Details
2020's Conference Details
2019's Conference Details
2018's Conference Details
2017's Conference Details
2016's Conference Details
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details

Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The New Orleans Jazz & Heritage Festival and Foundation, Inc.