The 2008 Sync Up Conference

April 25-26 and May 2-3, 2008
Jazz & Heritage Center

New Orleans, LA
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Multi Media:
The Jazz & Heritage Foundation's programs director, Scott Aiges, talks about Sync Up in this interview on New Orleans radio station WWNO 89.9 FM.

The New Orleans Jazz & Heritage Festival presented by Shell - known around the world as Jazz Fest - isn't just for fans anymore. It's about to become a must-do industry event for insiders in music, film/TV and digital media.

Sync Up: The Jazz & Heritage Music and Media Market will debut in 2008 as a series of pre-festival "power breakfasts."

A networking event and mini-conference and trade show, Sync Up brings it all together.

  • Need talent for a festival?
  • Need music for a film or TV show?
  • Need content for digital distribution?

Find it at Sync Up!

Admission is free, but seating is limited. So please register in advance.

Now going into its 39th year, Jazz Fest spans the last weekend of April and the first weekend of May with continuous performances on 11 stages. It's where you'll find best in jazz, blues, gospel, Cajun/zydeco and other Louisiana roots music - as well as major stars like Stevie Wonder, Robert Plant with Alison Krauss, Sheryl Crow, Billy Joel, Santana - and hundreds of Louisiana artists.

Jazz Fest attracts hundreds of thousands of people and pumps $300 million annually into the New Orleans economy. For those two weekends, New Orleans becomes the center of the media universe, attracting top-level executives from music (live and recorded), film/TV and digital distribution. It generates print and broadcast coverage in media outlets around the world.

For 38 years, the New Orleans Jazz & Heritage Foundation has been the nonprofit behind-the-scenes at Jazz Fest, using the proceeds for year-round community development activities in education, economic development and culture. The goal has always been to promote our local culture - and to help our artists connect with the world at large.

Sync Up - produced by the Foundation and supported by the State of Louisiana - is a logical next step.

We'll talk about music's role in the new-media age while showcasing the talent and opportunities available here. If you don't know about Louisiana's incentives that give rebates of 25 percent (or more) for film production, music recording, music licensing and digital media development, Sync Up is the place to find out.

And while you're at it, have more fun than you can imagine. Why do you think they call New Orleans "the City That Care Forgot"?

It's in New Orleans. It's during Jazz Fest. So, of course, Sync Up revels all things Americana. But Sync Up isn't about retro and roots. 

Sync Up is about what's next.

  • Who's making the next generation of media players?
  • Who's got the line on a new business model?
  • Where can you produce new content for less?

Find out at Sync Up. It's where music meets the mind.

Sync Up: The Jazz & Heritage Music and Media Market

Schedule of Events:

Friday, April 25
10 a.m.
Sponsored by Louisiana Economic Development
"Licensing Louisiana Music In Film and TV Productions"
David Hirshland, President, Bug/Windswept Music Publishing (Los Angeles, CA)
Michael Nieves, Sugaroo (Los Angeles, CA)
Joel C. High, Creative Control Entertainment (Los Angeles, CA)
Josh Rabinowitz, Grey Worldwide (New York, NY)
Mark Samuels, Basin Street Records (New Orleans, LA)
Chris Stelly, Louisiana Economic Development (New Orleans, LA) CC Adcock (Lafayette, LA)

Saturday, April 26
10 a.m.
Sponsored by Pollstar
"Exporting Louisiana Music"
Michael Joostens, Handelsbeurs Concert Hall, (Gent, Belgium)
Mike Kappus, the Rosebud Agency (San Francisco, CA)
Marian Leighton Levy, Rounder Records (Burlington, MA)
Ben Jaffe, Preservation Hall (New Orleans, LA)
Mary Lou Krase, Overture Center for the Arts (Madison, WI)
Ira Padnos, Ponderosa Stomp (New Orleans, LA)

Friday, May 2
10 a.m.
Sponsored by AudioSocketand CD Baby
"After MP3s: The Rest of the Biz Goes Digital. Booking, Touring & Licensing Through New Technologies"
Brent McCrossen, President, AudioSocket (Seattle, WA)
Elliot Adams, Chief Technology Officer, CD Baby (Portland, OR)
Jon Kertzer, Zune (Seattle, WA)
Andy Gadiel, Jambase (San Francisco, CA)
Chris Schultz, Voodoo Ventures (New Orleans, LA)

Sponsored by CD Baby
CD Baby Meet-Up: A Meeting of CD Baby Artists in Louisiana

Saturday, May 3
10 a.m.
Sponsored by La. Office of Tourism
"The International Festival Market"
Peter Dammann, Waterfront Blues Festival (Portland, OR)
Patrick Kader, Nancy Jazz Pulsations (Nancy, France)
Cynthia Simien, 565 Management (Lafayette, LA)
Rick Mitchell, Houston International Festival (Houston, TX)
Edgard Radesca, Bourbon Street Festival (Sao Paolo, Brazil)
Peter Tladi, Joy of Jazz Festival (Johannesburg, South Africa)

Ample parking is available. Busses to Jazz Fest at the Fair Grounds leave from one block away.

Please join us!

Agents, managers, publishers or artists wishing to distribute information at Sync Up's mini trade show, should contact Scott Aiges at the email address below.

For trade show and sponsorship opportunities, please contact:
Scott Aiges
Director of Programs, Marketing & Communications
New Orleans Jazz & Heritage Foundation

The Sync Up Conference Festival Archive:
2020's Conference Details
2020's Conference Details
2019's Conference Details
2018's Conference Details
2017's Conference Details
2016's Conference Details
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details

Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The New Orleans Jazz & Heritage Festival and Foundation, Inc.