The 2013 Sync Up Conference

April 26-27 and May 3-4, 2013
Time: 9:00 a.m. to 12:30 p.m.
The New Orleans Museum of Art
1 Collins Diboll Circle
New Orleans, LA 70119
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The 2013 Sync Up conference is a wrap. Many thanks to everyone who participated, especially our outstanding group of speakers.

The complete video for each conference session is now available for on-demand viewing. See the Jazz & Heritage Foundation's YouTube channel here. Meanwhile, see our Facebook page here or our Twitter feed here for news and other items of interest.

And see below for all the details about the 2013 conference.


SYNC UP 2013


The sixth annual Sync Up conference is New Orleans’ top forum for entertainment industry leaders. It covers music, film and digital media - including touring, publishing, marketing and distribution - all from the perspective of independent artists.

Timed to take place during the 44th annual New Orleans Jazz & Heritage festival presented by Shell, Sync Up is presented by the New Orleans Jazz & Heritage Foundation – the nonprofit that owns Jazz Fest.

Sync Up 2013 boasts another stellar cast of entertainment industry leaders. It also includes our second annual showcase for the Louisiana independent film industry, Sync Up Cinema, produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. And it’s held in collaboration with Launch Fest, a conference connecting technology start-ups with venture capital.

All events take place at the New Orleans Museum of Art, in City Park - walking distance to Jazz Fest. For the complete schedule and speakers, see below.

What they’re saying about Sync Up:

“This conference rocks!” - PJ Bloom, music supervisor, “Glee”

“Sync Up is one of the best music business conferences going. They consistently book talented speakers and host engaging panel discussions... Business gets done at this conference and it has been a boon to our company." - Brent McCrossen - CEO, Audiosocket

"As someone who is involved in a great deal of panel and moderating engagements internationally, I have found Sync Up to be a special and meaningful part of my speaking schedule. Not only does it revolve around an elite music festival, but the organizers, attendees and audience are true music folk from one of the greatest music cities in the world,  I haven't missed a Sync Up yet." - Josh Rabinowitz -SVP/Director of Music - Grey Worldwide Advertising

"It's official: Sync Up 2013 bests SXSW. Everything you need to know about industry in the mornings with lots of time for Jazz Fest in the afternoons." - Carrie Williamson, Carrie Williamson Marketing



Admission to Sync Up is free. But seating is limited and advance registration is required. Register online here. The event is also streamed in live video via the web site of radio station WWOZ. Conference sessions take place on the mornings of the Friday and Saturday of both Jazz Fest weekends (April 26-27 and May 3-4).

Sync Up Cinema admission is also free but no advance registration is needed. The screenings and panel discussions take place the Monday-Wednesday between Jazz Fest weekends (April 29-May 1).

Launch Fest takes place Thursday, May 2. For registration information, see here.

Highlights of Sync Up 2013 include:

Keynote interviews with:

• Anya Grundmann, director of NPR Music

• Zach Quillen, manager of hit-making hip hop group Macklemore & Ryan Lewis

• Jeff Castelaz, the new president of Elektra Records

• Danny Melnick, president of Absolutely Live and associate producer of the Newport Jazz Festival

• Ty Roberts of Gracenote and Jim Griffin of OneHouse Music, two pioneers in and top experts on digital music distribution 

• Terry McDermott, the “Voice” singer who topped the iTunes charts with an indie release

Panel discussions include:

• "Direct-to-fan” online distribution services with leaders of all the top providers

• How to convert social media followers into customers

• Music publishing in the Spotify era

• Concert promoters from New York, Washington, DC, and Los Angeles talking about discovering new artists and selling tickets

• Local artists with successful touring careers talking about how they built them

• A web site “demolition derby” – not for the faint of heart; our experts play “American Idol” with your sites

Sync Up Cinema highlights include (for the complete schedule, see here):

• Dave Stewart of Eurythmics in a Q&A and screening of the documentary he directed, In Your Dreams, which stars Fleetwood Mac’s Stevie Nicks. Monday, April 29

• Screenings of the winners of the 2012′s Louisiana Film Prize and New Orleans Film Festival. Tuesday, April 30

• A “teaser” screening of Bayou Maharajah, Lily Keber’s documentary about pianist James Booker, and a conversation with the director. Tuesday, April 30

• A “teaser” screening of A Taste of Heaven, Leo Sacks’ documentary about gospel singer Raymond Myles, and a conversation with Sacks and Davell Crawford. Wednesday, May 1


9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Scene Setters: People Making a Difference
A growing group of local entrepreneurs are making cool things happen in music and digital media. Here's a roundup.
Patrick Crilly,  Digital Tip Jar (New Orleans, LA)
Travis Laurendine, CEO, Volnado and New Orleans Hackathon (New Orleans, LA)
Lawrence Parker, SupremeStreet/NOLA Hip Hop Awards (New Orleans, LA)
Lionel Milton, Mardi Brah iPhone game (New Orleans, LA)
Nesby Phipps, Mardi Brah iPhone game (New Orleans, LA)
Darren Hoffman, Tutti Dynamics (New Orleans, LA)
Kristen McIntyre, Tutti Dynamics (New Orelans, LA)
Reeves Price, Winter Circle Productions (New Orleans, LA)

11:00 a.m.
Keynote Interview: Ty Roberts of Gracenote (Emeryville, CA) and Jim Griffin of OneHouse Music (Plains, VA)
Tag That File! Getting Paid for Online Content
Moderator: Matt Ostrower, Sr. Director, Artist Partnerships & Development at Pandora (New York, NY)
In an era of digital distribution of music (and all art), getting paid depends on properly attributing your content. That means making sure your metadata has complete credits for all performers and copyright owners - otherwise the agencies that collect and distribute royalties won't know which performers and rights holders to pay. Two of the most significant pioneers of online music break down what this means for independent artists.

11:50 a.m. - Panel Discussion
Music Publishing in the Spotify Era
It's long been said that in the music business, publishing is where the money is. But these days - with traditional record sales losing ground to online services like YouTube, Pandora and Spotify - what does that mean for songwriters? We cover the latest in sync licenses, public performance, mechanical royalties and ad-click revenue.
Michael J. Sammis, EVP Operations/CFO, Universal Music Publishing (Los Angeles, CA)
Brent McCrossen, CEO, Audiosocket (New Orleans, LA)
Jedd Katrancha, Downtown Music Publishing (New York, NY)
Joe Conyers, Songtrust (New York, NY)
Michael B. Frisch, Esq., Shukat Arrow Hafer Weber & Herbsman LLP, moderator (New York, NY)

9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Direct-To-Fan: Which Service Should You Use?
At the dawn of the Internet era, we said, "Great - no more record labels." Only a few years ago, we still couldn't figure out how to sell to fans without a third-party distributor. Now there are dozens of "D2F" services that make plug-ins to truly remove the middle-man. So how does an artist choose which one to use? We have the best in the biz to guide you.
Benji Rogers, CEO & Founder, Pledge Music (New York, NY)
David Dufresne, CEO, Bandzoogle (Montreal, Canada)
Patrick Faucher, Co-founder and CTO, Nimbit (Framingham, MA)
Michael Schneider, Artist Relations, BandPage (San Francisco, CA)
Elyse McKenna, Senior Client Relations & Development ,Topspin Media (Nashville, TN)
Wayne Leeloy, Warner Music Nashville, moderator (Nashville, TN)

11:00 a.m.
Keynote Interview: Terry McDermott (New Orleans, LA)
He was a Scottish singer in a rock 'n' roll band whose major label deal didn't pan out. But he kept making great records - and moved to New Orleans, learning classic rock on Bourbon Street. Then he went on national TV and won second place on "The Voice" (thank you, Journey). And THEN he hit gold - sailing to the top of the iTunes charts with an indie release. We hear how he converted social media followers on SoundCloud into $$ via TuneCore.

11:30 a.m.
Web Site Demolition Derby
Is your web site doing all it should? If you've got the guts, we'll pop your site up on the big screen and let our panel play "American Idol" with it. We'll critique your site and give tips on how to improve fan engagement - and sales. 
Benji Rogers, CEO & Founder, Pledge Music (New York, NY)
David Dufresne, CEO, Bandzoogle (Montreal, Canada)
Patrick Faucher, Co-founder and CTO, Nimbit (Framingham, MA)
Michael Schneider, Artist Relations, Band Page (San Francisco, CA)
Elyse McKenna, Senior Client Relations & Development ,Topspin Media (Nashville, TN)
Wayne Leeloy, Warner Music Nashville, moderator (Nashville, TN)

Monday, April 29 - 3:00 p.m. to 9:00 p.m.
Tuesday, April 30 - 12:00 p.m. to 5:00 p.m.
Wednesday, May 1 - 3:00 p.m. to 9:00 p.m.
Our showcase for the Louisiana independent film community features screenings and panel discussions. It's produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. For details, see here.

LAUNCH FEST: Connecting Tech Start-Ups with Venture Capital
Thursday, May 1 - 9:00 a.m. to 4:00 p.m.
Our friends at the New Orleans Launch Pad technology incubator  present the fourth annual Launch Fest, bringing together investors, mentors and entrepreneurs in digital media. For details, see here.


9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Presenting New Artists: How Concert Promoters Balance the Desire to Showcase New Talent and the Need to Fill Seats
Jack Walsh, Executive Producer, Celebrate Brooklyn (New York, NY)
Jill Sternheimer, Producer, Public Programming, Lincoln Center for the Performing Arts (New York, NY)
Diana Ezerins, Programming Coordinator, Millennium Stage, The John F. Kennedy Center for the Performing Arts (Washington, DC)
Erika Elliott, Artistic Director, Central Park Summerstage (New York, NY)
Martin Fleischmann, CEO, Rum and Humble Presents (Los Angeles, CA)
Mike Krebs, promoter, C3 Presents, moderator (Austin, TX)

11:00 a.m.
Keynote Interview: Danny Melnick of Absolutely Live (New York, NY)
Melnick is a former Festival Productions staffer who went solo, produced global tours for major jazz artists (including the HBO “Treme” tour) – and is now producer of the Newport Jazz Festival. We hear how these veteran promoters discover talent and sell concert tickets. 
Moderator: Geoffrey Himes, The Washington Post (Washington, DC)

11:45 a.m.
How I Built My Touring Business
We hear from New Orleans-based artists and their agents/managers how they developed a solid business on the road.
David Margulies, Co-producer, High Sierra Music Festival, moderator (Quincy, CA)
John Michael Rouchelle (New Orleans, LA)
Marc Allan, Red Light Management (Charlottesville, VA)
Sammie Williams, Big Sam's Funky Nation (New Orleans, LA)
Tony Ciaccio, Hypersoul (New Orleans, LA)
Curren$y (New Orleans, LA)
Mousa Hamdan, Street Customs Management (New Orleans, LA)
Ivan Neville, Dumpstaphunk (New Orleans, LA)
Jon Phillips, Silverback Music (Los Angeles, CA)

9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
From Tweets to Bucks: Converting Social Media into Revenue
Having 30,000 Twitter followers or Facebook fans is great. But what does that mean for your bottom line? We dig into the thorny question of how to turn social media followers into customers.
Dick Huey, (Warwick, NY)
Alex White, Next Big Sound (New York, NY)
David Hazan, CMO, LiveMusicStage (New York, NY)
Jonathan McHugh, Song Stew Entertainment, moderator (Los Angeles, CA)

11:00 a.m.
Keynote Interview: Zach Quillen, manager of Macklemore & Ryan Lewis (Seattle, WA)
"Thrift Shop" by Macklemore & Ryan Lewis was just one of a million independent releases a year ago. Then it became an inescapable hit - blasting through the charts and dominating Top 40 radio. The hip-hop group's manager, Zach Quillen, tells us how they scored gold as an indie.

11:45 a.m.
Keynote Interview: Anya Grundmann, Director of NPR Music (Washington, DC)
Interviewed by Scott Goldman,  Vice President, The GRAMMY Foundation (Santa Monica, CA)
NPR Music has built the world's most eclectic online musical smorgasbord. Fans love it because of the many avenues it provides for finding interesting new sounds. Artists love it because it reaches a smart and curious audience. It's radio, but it's online and increasingly visual. We hear how Anya Grundmann turned a stodgy, left-leaning outlet into a mainstream juggernaut.


Links & Downloads:

Macklemore & Ryan Lewis on Not Signing A Label Deal
But they did use Warner Bros. for radio promotion.

Twitter announces a music search service

PreSonus Buys Nimbit - Gear Shop Enters Direct To Fan Fray
Baton Rouge-based PreSonus - maker of studio gear - enters the direct-to-fan music sales business by acquiring Nimbit.

The Next Spotify? Mobile Phones With Their Own Music Plans
Buy this mobile phone/data plan, and get a Spotify-like music service thrown in at no extra charge. Is this the future of mobile music?

New Orleans' Tech Boom
Young entrepreneurs - mostly in technology - have flocked to New Orleans since Katrina. And now venture capital is joining them.

Festivals Means $ For States
Michigan raked in $700 million in economic impact from festivals last year.

Indio, CA, wants to tax Coachella and Stagecoach
Not satisfied with $500,000 fee to the city, officials want a 6% tax on ticket sales.

Performance Royalties for Artists
Clear Channel and Big Machine make the U.S.'s first deal to pay public performance royalties to artists for terrestrial radio play.

Diplo Deconstructs New Orleans Bounce
Globe-trotting DJ star Diplo samples New Orleans bounce artist Nicky Da B for his latest hit, "Express Yourself."

The Next Wave of Cinema
"Beasts of the Southern Wild" and "Tchoupitoulas" in NYTimes as leaders of the next wave of American film.

Why It's Not OK To Download Free Music
David Lowery of Cracker cracks on an NPR intern who admitted to ripping 11,000 songs without paying. He says it's wrong. But Bob Lefsetz says he's on the wrong side of history.

Inside Court 13 and "Beasts"
Excellent Gambit profile of Behn Zeitlin, director of "Beasts of the Southern Wild" and conspirator in the New Orleans film collective Court 13.

Louisiana's Diverse Tech Mecca
Great Forbes story on the tech boom in NOLA.

Metric: The Measure of DIY Success
NPR profiles the band Metric's success in record sales and touring strictly DIY.

New Orleans-based Audiosocket in deal with AP
Audiosocket's deal with the Associated Press brings music licensing to thousands of new users. Founder Turns to EDM
Seth Goldstein aims to create the new MTV for electronic dance music.

Streaming Royalties Examined
NY Times piece on varying royalties from Spotify, Pandora, YouTube, etc.

Bertelsmann Buys Back BMG
“We saw that music was going to make a comeback, Everybody said music was going to die, but we said music will not die — it will grow."

Recorded Music Sales Up for First Time Since 1999
Digital sales and paid online subscription services offset decline in CD sales.

Direct To Fan
Pledge Music CEO Benji Rogers says: "The direct-to-fan argument is that you're able to bring the commerce to where people are and to make it easier to purchase music. But fans don't need more ways to buy – they need more reasons to buy."

Bon Jovi Goes D2F
Direct To Fan is all the rage. Now Bon Jovi, Eminem and Tim McGray are doing it, too.

All It Takes is 10,000 Hours: Terry McDermott Makes "The Voice"
“Experience has taught me that sometimes relying on the machine is not the best policy,” McDermott said. “If you’ve got the tools at your disposal, then why not do the job? If you’ve got an audience, then you can reach them."

BandPage Unveils New "Experiences"
Personal interaction with your musical heroes - online.

NPR courts younger audience with social media - seeking growth audience and new donors
NPR Music chief Anya Anya Grundmann will keynote Sync Up 2013, interviewed by the GRAMMY Foundation's Scott Goldman. Maybe they'll talk Tweet strategy and revenue.

The "Improbable" Rise of NPR Music
Yet another reason we're so glad to have NPR Music chief Anya Grundmann as a keynoter this year.

Pledge Music at Canadian Music Week
Sync Up speaker Benji Rogers of Pledge Music sends Bob Lefsetz into a swoon over his crowd funding vision.

A Musician's Guide to Crowdfunding compares Kickstarter, Pledge Music, Indiegogo and RocketHub.

Ty Roberts interview
Ty talks about the history of Gracenote and why data for music files is the key to online sales success.

SoundExchange Revenue
SoundExchange collects half a billion dollars - half of it from Pandora

Labels made $1 billion from streaming revenues
Nearly half of it from Pandora and XM Sirius

The Sync Up Conference Festival Archive:
2020's Conference Details
2020's Conference Details
2019's Conference Details
2018's Conference Details
2017's Conference Details
2016's Conference Details
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details

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Sync Up gratefully acknowledges the following sponsors:

The New Orleans Jazz & Heritage Festival and Foundation, Inc.