The 2015 Sync Up Conference

April 24 through May 2, 2015
Time:
The Jazz & Heritage Center
1225 N. Rampart Street
New Orleans, LA 70116
Map This Location


Return to our Home Page

The 2014 Sync Up Conference is a wrap. From our interview with Don Was to an exclusive chat with Cash Money Records co-founder Slim Williams to having a major-label recording contract signed on our stage, it was one to remember.

Planning is under way for the 2015 Sync Up conference, including Sync Up Cinema.

Check back soon for details. Meanwhile, you can see what we programmed in 2014 here. And you can watch videos from all of the 2014 panel discussions and keynote interviews at our YouTube channel here.

 



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2014 Sync Up Conference

April 25-26 and May 2-3, 2014
Time: 9:00 a.m. to 12:30 p.m.
The New Orleans Museum of Art
1 Collins Diboll Circle
New Orleans, LA 70119
Map This Location

Facebook Twitter


Return to our Home Page

Watch Sync Up 2014 Online!
The 2014 Sync Up music industry conference is a wrap. But you can watch all of our panel discussions and keynote interviews at our YouTube channel here.
 

SYNC UP 2014

Welcome to the seventh annual Sync Up - the entertainment industry conference during Jazz Fest, produced and presented by the New Orleans Jazz & Heritage Foundation, the nonprofit that owns the festival.

With conference sessions on the Friday and Saturday mornings on both weekends of Jazz Fest - plus three days of film screenings during the week in between - Sync Up covers the gamut of today's entertainment industry from the perspective of independent artists.

Leaders in music, film and digital media discuss a wide range of topics, from artist development to independent distribution, social media, touring and web site design and much more.

Our Friday/Saturday focus is the music industry. Between weekends, we present our third annual showcase for the Louisiana independent film industry, Sync Up Cinema, produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. On the "middle Thursday," the Launch Pad/IP presents  Launch Fest, a conference connecting technology start-ups with venture capital.

All events take place at the New Orleans Museum of Art, in City Park - walking distance to Jazz Fest. For the complete schedule and speakers, see below.

Admission is FREE. But advance registration is required. Register online now here.

WHAT THEY’RE SAYING ABOUT SYNC UP

“This conference rocks!” - PJ Bloom, music supervisor, “Glee”

“Sync Up is one of the best music business conferences going. They consistently book talented speakers and host engaging panel discussions... Business gets done at this conference and it has been a boon to our company." - Brent McCrossen - CEO, Audiosocket

"As someone who is involved in a great deal of panel and moderating engagements internationally, I have found Sync Up to be a special and meaningful part of my speaking schedule. Not only does it revolve around an elite music festival, but the organizers, attendees and audience are true music folk from one of the greatest music cities in the world,  I haven't missed a Sync Up yet." - Josh Rabinowitz -SVP/Director of Music - Grey Worldwide Advertising

"It's official: Sync Up bests SXSW. Everything you need to know about industry in the mornings with lots of time for Jazz Fest in the afternoons." - Carrie Williamson, Carrie Williamson Marketing

SYNC UP 2014 HIGHLIGHTS

Admission to Sync Up is free. But seating is limited and advance registration is required. Register online here. The event is also streamed in live video via the web site of radio station WWOZ. Conference sessions take place on the mornings of the Friday and Saturday of both Jazz Fest weekends (April 25-26 and May 2-3).

Sync Up Cinema admission is also free but no advance registration is needed. The screenings and panel discussions take place the Monday-Wednesday between Jazz Fest weekends (April 28-30). For the full schedule, see here.

Launch Fest takes place Thursday, May 1. For registration information and the schedule, see here.

Highlights of Sync Up 2014 include:

Keynote Interviews with:

  • Ronald "Slim" Williams - co-founder of the New Orleans rap label Cash Money Records, home to platinum-selling artists Li'l Wayne, Drake, Nicki Menaj and many others
  • Don Was – hit-making recording artist (Was (Not Was)), multi-platinum record producer (Rolling Stones, Bob Dylan, Bonnie Raitt) and now president of Blue Note Records
  • Frank Riley – one of the top booking agents in the country, whose firm High Road Touring has helped legions of acts establish successful live-performance careers, from unknowns whose names are now quite known (Alabama Shakes, the Dresden Dolls, OK Go, North Mississippi Allstars) to top-level headliners (Robert Plant, Wilco, Lucinda Williams)
  • Ken Weinstein – president of Big Hassle Media, one of the most prestigious publicity firms in the business, and a key player in developing public awareness of artists new (Rodrigo y Gabriella, Soulja Boy) and seasoned (T. Bone Burnett, Tom Petty & the Heartbreakers)

Panel Discussion topics:

  • How to convert social media followers into customers
  • Making money from smartphone apps
  • How folk group Hurray For the Riff Raff became New Orleans’ latest hot music export
  • Launching a music career by placing songs in TV commercials
  • ‘Artist development’ in today’s music industry
  • Designing web sites that work for musicians
  • What Louisiana’s entertainment incentives mean for locals

Sync Up Cinema:

  • ‘Bayou Maharajah,’ a screening of Lily Keber’s smash film about pianist James Booker
  • Allen Toussaint tribute, with a debut of a new documentary about his music and career
  • Screening of ‘Vanishing Pearls,’ a documentary on the BP oil spill
  • How to navigate the film festival circuit
  • The best in Louisiana-produced short films

Parking at NOMA:
Lelong Drive - the boulevard that leads up to the New Orleans Museum of Art - will be closed to public parking on the Friday and Saturday of both Jazz Fest weekends (April 25-26 and May 2-3). But if you're attending the Sync Up conference, you can park there. Just print out the temporary parking pass found here and put it on your dashboard. That way the police officers will know not to boot or tow your car. This parking pass is only good until 1 p.m. After that, you might get booted or towed. But, never fear. If you've been inside the museum and attending the Sync Up sessions, we'll give you a parking pass that's good for the remainder of the day - from 1 p.m. until 9 p.m. So, as you're leaving the conference, put the new pass on your dashboard and feel free to walk over to the Fair Grounds without worrying about your car. Both the temporary pass and the extended pass are good for one day only. You'll need a new one for every day you attend the conference.

 

SYNC UP CONFERENCE 2014

SCHEDULE

FRIDAY, APRIL 25
9:00 a.m. - Registration Opens

10:00 a.m. - Presentation
Setting the Stage: How Louisiana Entertainment Incentives Work For You
New recording studios opening, downtown theaters getting renovated and improved incentives for making sound recordings in Louisiana (making it easier for local independent acts to use them). How can you benefit from these programs? The folks who run them are here to tell you.
Chris Stelly, Executive Director, Louisiana Entertainment, Louisiana Economic Development (Baton Rouge, LA)
Phillip Mann, Director, Live Performance Development, Louisiana Economic Development (Baton Rouge, LA)
Moderator: Michael Frisch, attorney, Shukat Arrow Hafer Weber & Herbsman LLP (New York, NY)

10:30 a.m. - Panel Discussion
How to Wring Cash From Your App
For a while, indie bands were bombarded with offers from app developers to build them something - for a hefty fee. And for what gain? But now, tools are there to build your own - which is worth doing IF you can figure out how to monetize it. We look at how indie artists can launch an app that generates cash.
Moderator: Ric Neil, Executive Director of Mobile, MediaBrix (New Orleans, LA)
3D Na'Tee, independent rap artist (New Orleans, LA)
Rroid Drazr (aka Chad Blancas), Royal One Records & 3VO Presents electronic music producer (New Orleans, LA)

11:00 a.m.
Keynote Interview: FRANK RILEY, founder, High Road Touring
Creating a Touring Business From the Grass Roots to the Top Tier
How do you build a touring career? With hard work, courage, conscience, the belief that things are continually getting better and that good will triumph over evil. That's how Frank Riley has helped hundreds of artists do it since the 1970s. Staking out a sweet spot between rootsy Americana (Lucinda Williams, Alabama Shakes) and edgy rock (Husker Du, Patti Smith) Frank has developed a reputation as the artist's agent - building careers and audiences while pleasing both bands and promoters. As Bob Mould put it in his autobiography: "Frank was great to work with and totally understood where we were coming from. When it was time to do a tour, Frank and I would get together on the phone, route it in less than an hour and say go. He booked the dates, getting us more money than ever before, with the routing exactly as we wanted it."
Frank Riley, founder, High Road Touring (Sausalito, CA)

12:00 p.m.
Keynote Interview: RONALD "SLIM" WILLIAMS, co-founder and co-CEO, Cash Money Records
Talk about a bootstraps success story: Slim Williams, along with his brother Baby, started Cash Money peddling cassettes of "bounce" rap on the streets of New Orleans. They had the ear for what people wanted, kept signing artists and selling records. Then they partnered with Universal Music and the rest is multi-platinum history. Li'l Wayne, Drake, Nicki Menaj, Juvenile and many more. So, when the industry is sweating record sales, how do the brothers Williams keep things popping? What advice does Slim have for today's want-to-be record mogul? Come to Sync Up to find out.
Ronald "Slim" Williams, co-founder and co-CEO, Cash Money Records (New Orleans, LA/Miami, FL)
Vernon J. Brown, CEO, V. Brown & Co. (New York, NY)
Moderator: Michael Reinert, partner, Fox Rothschild (New York, NY)

SATURDAY, APRIL 26
9:00 a.m. - Registration Opens

10:30 a.m. - Panel Discussion
From Tweets To Bucks: How to Convert Social Media Followers Into Customers
Having 30,000 Twitter followers or Facebook fans is great. But what does that mean for your bottom line? We dig into the thorny question of how to turn social media followers into customers.
Julie Greenhouse, chief revenue officer, Wayin (New York, NY)
Alex Bea, Growth Hacker, Voodoo Ventures (New Orleans, LA)
McKenzie Coco, Founder/President, FSC Interactive (New Orleans,LA)

11:30 a.m.
Keynote Interview: KEN WEINSTEIN, president, Big Hassle Media
What does it take to start a buzz and get the public's attention - with or without help from the media? Nobody knows better than Ken Weinstein. Starting in the 1980s as a critic, and then as bass player in the power-pop band You And What Army, Ken had a leg up when we started working the phones as a publicist - first at indie labels, then in the majors. He helped spread the word about - and gain audiences, and success, for - a wide range of acts whose names are all well-known: Jewel, Duncan Sheik, Liz Phair, Yo La Tengo, Bad Religion. Starting Big Hassle in 1999, he and partner Jim Merlis went on to help break Kings of Leon, Robert Randolph, the Bad Plus and many more. Today they do publicity and social media for dozens of up-and-coming acts plus veterans like Robert Plant, Lyle Lovett, Patty Griffin, Esperanza Spalding, Mumford & Sons and Gregg Allman. Journalists and other tastemakers know that if Big Hassle is calling, the music is worth a listen.
Ken Weinstein, president, Big Hassle Media (New York, NY)

12:00 p.m. - Panel Discussion
Web Site Demolition Derby
Is your web site doing all it should? If you've got the guts, we'll pop your site up on the screen and let our panel play "American Idol" with it. We'll critique your site and give  tips on how to improve fan engagement - and sales. 
Moderator: David Dufresne, CEO, Bandzoogle (Montreal, Canada)
Lee Martin, web site developer for rock bands (New Orleans, LA)
Chris Watson, General Manager, ground(ctrl) - Fan Engagement Services (Sacramento, CA)

SYNC UP CINEMA
Monday, April 28 - 3:00 p.m. to 9:00 p.m.
Tuesday, April 29 - 3:00 p.m. to 9:00 p.m.
Wednesday, April 30 11:00 A.m. to 9:30 p.m.
Our showcase for the Louisiana independent film community features screenings and panel discussions. It's produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. For details, see here.

LAUNCH FEST: Connecting Tech Start-Ups with Venture Capital
Thursday, May 1 - 9:00 a.m. to 4:00 p.m.
Our friends at the New Orleans Launch Pad technology incubator present the fifth annual Launch Fest, bringing together investors, mentors and entrepreneurs in digital media. For details, see here.

SYNC UP CONFERENCE
FRIDAY, MAY 2

9:00 a.m. - Registration Opens

10:00 a.m. - Panel Discussion
Case Study: New Orleans Act That Broke Out in 2013 - Hurray for the Riff Raff
Using New Orleans as a launch pad, Hurray for the Riff Raff reached a national audience in 2013 - starting with a breakout show at the Newport Folk Festival, and culminating with signing to ATO Records. How did they get there? The band's manager, A&R rep and booking agent give us the scoop.
Andrew Bizer, manager, Hurray for the Riff Raff (New Orleans, LA)
Josh Brinkman, booking agent, Monterey International,  (Chicago, IL)
Kirby Lee, A&R/Product Manager, ATO Records (New York, NY)

11:00 a.m.
Keynote Interview: DON WAS, president, Blue Note Records
Hit-making musician (Was Not Was), record producer (Rolling Stones, Bonnie Raitt, Bob Dylan) and now president of the illustrious record label Blue Note, Don Was is at the forefront of music industry challenges in the 21st century. He's gone so far as to form a partnership with crowdfunding platform ArtistShare. We'll hear his plan for helping artists find their audience in the digital age.
Don Was, president, Blue Note Records (Hollywood, CA)

SATURDAY, MAY 3
9:00 a.m. - Registration Opens

10:00 a.m. - Panel Discussion
Breaking the Band: The Anatomy of a Song Placement
Getting a song placed in a TV commercial is a proven way for unknown artists to gain a national following and launch their careers. Our experts analyze real examples of artists who rode this path to success - including Lorde, Feist, Nick Drake and more. 
Moderator: Josh Rabinowitz, EVP/director of music, The Grey Group (New York, NY)
Keith D’Arcy, creative licensing & catalog acquisition, Songs Music Publishing (New York, NY)
Peter Nashel, co-founder, Duotone Audio Group (New York, NY)

11:45 a.m.  - Panel Discussion
Artist Development 3.0
There's no such thing as artist development - that's something we haven't seen since the 1970s, right? Um, not so fast. If that were true, there would be no "best new artist" category at the Grammys. But artist development pros can't make it work until you build your chops, and your story. We hear from two of the best in the business on what it takes to help young artists reach their potential - and from an artist whose career has hit the stratosphere, Alex Ebert, leader of Edward Sharpe and the Magnetic Zeroes.
Dick Wingate, Digital Entertainment Ventures and BHi Music Group (New York, NY)
Jeff Castelaz, president, Elektra Records (Los Angeles, CA)
Alex Ebert, artist, Edward Sharpe and the Magnetic Zeroes (New Orleans, LA)
 

 

Links & Downloads:

Social Ticketing
Does selling tickets via social media platforms work? What's the proper etiquette for selling via social media?

Steve Rifkind, Russell Simmons Launch New Label 'All Def Music' Via Universal and YouTube

How to Create Demand: Wu-Tang Will Make and Sell Just One Copy of Its New Album - for Millions

Why Publishers Lost Big Against Pandora

Turning Social Media Followers Into Customers
" 'Like' isn't just a button - it's someone who wants to stay in touch."

Spotify explains its business model, offers services for artists

Spotify tries to shed its bad image with artists by offering analytics

Crowdfunding Strategies
Benji Rogers of PledgeMusic talks about strategies for effective fundraising and developing a relationship.

New Model for Music: Big Bands, Big Brands
The New York Times says SXSW isn't about indie music anymore - it's all about the big guys and major marketing.



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2013 Sync Up Conference

April 26-27 and May 3-4, 2013
Time: 9:00 a.m. to 12:30 p.m.
The New Orleans Museum of Art
1 Collins Diboll Circle
New Orleans, LA 70119
Map This Location

Facebook Twitter


Return to our Home Page

The 2013 Sync Up conference is a wrap. Many thanks to everyone who participated, especially our outstanding group of speakers.

The complete video for each conference session is now available for on-demand viewing. See the Jazz & Heritage Foundation's YouTube channel here. Meanwhile, see our Facebook page here or our Twitter feed here for news and other items of interest.

And see below for all the details about the 2013 conference.

 

SYNC UP 2013

 

The sixth annual Sync Up conference is New Orleans’ top forum for entertainment industry leaders. It covers music, film and digital media - including touring, publishing, marketing and distribution - all from the perspective of independent artists.

Timed to take place during the 44th annual New Orleans Jazz & Heritage festival presented by Shell, Sync Up is presented by the New Orleans Jazz & Heritage Foundation – the nonprofit that owns Jazz Fest.

Sync Up 2013 boasts another stellar cast of entertainment industry leaders. It also includes our second annual showcase for the Louisiana independent film industry, Sync Up Cinema, produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. And it’s held in collaboration with Launch Fest, a conference connecting technology start-ups with venture capital.

All events take place at the New Orleans Museum of Art, in City Park - walking distance to Jazz Fest. For the complete schedule and speakers, see below.
 

What they’re saying about Sync Up:

“This conference rocks!” - PJ Bloom, music supervisor, “Glee”

“Sync Up is one of the best music business conferences going. They consistently book talented speakers and host engaging panel discussions... Business gets done at this conference and it has been a boon to our company." - Brent McCrossen - CEO, Audiosocket

"As someone who is involved in a great deal of panel and moderating engagements internationally, I have found Sync Up to be a special and meaningful part of my speaking schedule. Not only does it revolve around an elite music festival, but the organizers, attendees and audience are true music folk from one of the greatest music cities in the world,  I haven't missed a Sync Up yet." - Josh Rabinowitz -SVP/Director of Music - Grey Worldwide Advertising

"It's official: Sync Up 2013 bests SXSW. Everything you need to know about industry in the mornings with lots of time for Jazz Fest in the afternoons." - Carrie Williamson, Carrie Williamson Marketing

 

SYNC UP 2013 HIGHLIGHTS

Admission to Sync Up is free. But seating is limited and advance registration is required. Register online here. The event is also streamed in live video via the web site of radio station WWOZ. Conference sessions take place on the mornings of the Friday and Saturday of both Jazz Fest weekends (April 26-27 and May 3-4).

Sync Up Cinema admission is also free but no advance registration is needed. The screenings and panel discussions take place the Monday-Wednesday between Jazz Fest weekends (April 29-May 1).

Launch Fest takes place Thursday, May 2. For registration information, see here.

Highlights of Sync Up 2013 include:

Keynote interviews with:

• Anya Grundmann, director of NPR Music

• Zach Quillen, manager of hit-making hip hop group Macklemore & Ryan Lewis

• Jeff Castelaz, the new president of Elektra Records

• Danny Melnick, president of Absolutely Live and associate producer of the Newport Jazz Festival

• Ty Roberts of Gracenote and Jim Griffin of OneHouse Music, two pioneers in and top experts on digital music distribution 

• Terry McDermott, the “Voice” singer who topped the iTunes charts with an indie release

Panel discussions include:

• "Direct-to-fan” online distribution services with leaders of all the top providers

• How to convert social media followers into customers

• Music publishing in the Spotify era

• Concert promoters from New York, Washington, DC, and Los Angeles talking about discovering new artists and selling tickets

• Local artists with successful touring careers talking about how they built them

• A web site “demolition derby” – not for the faint of heart; our experts play “American Idol” with your sites

Sync Up Cinema highlights include (for the complete schedule, see here):

• Dave Stewart of Eurythmics in a Q&A and screening of the documentary he directed, In Your Dreams, which stars Fleetwood Mac’s Stevie Nicks. Monday, April 29

• Screenings of the winners of the 2012′s Louisiana Film Prize and New Orleans Film Festival. Tuesday, April 30

• A “teaser” screening of Bayou Maharajah, Lily Keber’s documentary about pianist James Booker, and a conversation with the director. Tuesday, April 30

• A “teaser” screening of A Taste of Heaven, Leo Sacks’ documentary about gospel singer Raymond Myles, and a conversation with Sacks and Davell Crawford. Wednesday, May 1
 


2013 SYNC UP CONFERENCE SCHEDULE

FRIDAY, APRIL 26
9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Scene Setters: People Making a Difference
A growing group of local entrepreneurs are making cool things happen in music and digital media. Here's a roundup.
Patrick Crilly,  Digital Tip Jar (New Orleans, LA)
Travis Laurendine, CEO, Volnado and New Orleans Hackathon (New Orleans, LA)
Lawrence Parker, SupremeStreet/NOLA Hip Hop Awards (New Orleans, LA)
Lionel Milton, Mardi Brah iPhone game (New Orleans, LA)
Nesby Phipps, Mardi Brah iPhone game (New Orleans, LA)
Darren Hoffman, Tutti Dynamics (New Orleans, LA)
Kristen McIntyre, Tutti Dynamics (New Orelans, LA)
Reeves Price, Winter Circle Productions (New Orleans, LA)

11:00 a.m.
Keynote Interview: Ty Roberts of Gracenote (Emeryville, CA) and Jim Griffin of OneHouse Music (Plains, VA)
Tag That File! Getting Paid for Online Content
Moderator: Matt Ostrower, Sr. Director, Artist Partnerships & Development at Pandora (New York, NY)
In an era of digital distribution of music (and all art), getting paid depends on properly attributing your content. That means making sure your metadata has complete credits for all performers and copyright owners - otherwise the agencies that collect and distribute royalties won't know which performers and rights holders to pay. Two of the most significant pioneers of online music break down what this means for independent artists.

11:50 a.m. - Panel Discussion
Music Publishing in the Spotify Era
It's long been said that in the music business, publishing is where the money is. But these days - with traditional record sales losing ground to online services like YouTube, Pandora and Spotify - what does that mean for songwriters? We cover the latest in sync licenses, public performance, mechanical royalties and ad-click revenue.
Michael J. Sammis, EVP Operations/CFO, Universal Music Publishing (Los Angeles, CA)
Brent McCrossen, CEO, Audiosocket (New Orleans, LA)
Jedd Katrancha, Downtown Music Publishing (New York, NY)
Joe Conyers, Songtrust (New York, NY)
Michael B. Frisch, Esq., Shukat Arrow Hafer Weber & Herbsman LLP, moderator (New York, NY)

SATURDAY, APRIL 27
9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Direct-To-Fan: Which Service Should You Use?
At the dawn of the Internet era, we said, "Great - no more record labels." Only a few years ago, we still couldn't figure out how to sell to fans without a third-party distributor. Now there are dozens of "D2F" services that make plug-ins to truly remove the middle-man. So how does an artist choose which one to use? We have the best in the biz to guide you.
Benji Rogers, CEO & Founder, Pledge Music (New York, NY)
David Dufresne, CEO, Bandzoogle (Montreal, Canada)
Patrick Faucher, Co-founder and CTO, Nimbit (Framingham, MA)
Michael Schneider, Artist Relations, BandPage (San Francisco, CA)
Elyse McKenna, Senior Client Relations & Development ,Topspin Media (Nashville, TN)
Wayne Leeloy, Warner Music Nashville, moderator (Nashville, TN)

11:00 a.m.
Keynote Interview: Terry McDermott (New Orleans, LA)
He was a Scottish singer in a rock 'n' roll band whose major label deal didn't pan out. But he kept making great records - and moved to New Orleans, learning classic rock on Bourbon Street. Then he went on national TV and won second place on "The Voice" (thank you, Journey). And THEN he hit gold - sailing to the top of the iTunes charts with an indie release. We hear how he converted social media followers on SoundCloud into $$ via TuneCore.

11:30 a.m.
Web Site Demolition Derby
Is your web site doing all it should? If you've got the guts, we'll pop your site up on the big screen and let our panel play "American Idol" with it. We'll critique your site and give tips on how to improve fan engagement - and sales. 
Benji Rogers, CEO & Founder, Pledge Music (New York, NY)
David Dufresne, CEO, Bandzoogle (Montreal, Canada)
Patrick Faucher, Co-founder and CTO, Nimbit (Framingham, MA)
Michael Schneider, Artist Relations, Band Page (San Francisco, CA)
Elyse McKenna, Senior Client Relations & Development ,Topspin Media (Nashville, TN)
Wayne Leeloy, Warner Music Nashville, moderator (Nashville, TN)

SYNC UP CINEMA
Monday, April 29 - 3:00 p.m. to 9:00 p.m.
Tuesday, April 30 - 12:00 p.m. to 5:00 p.m.
Wednesday, May 1 - 3:00 p.m. to 9:00 p.m.
Our showcase for the Louisiana independent film community features screenings and panel discussions. It's produced in partnership with the New Orleans Video Access Center and the New Orleans Film Society. For details, see here.

LAUNCH FEST: Connecting Tech Start-Ups with Venture Capital
Thursday, May 1 - 9:00 a.m. to 4:00 p.m.
Our friends at the New Orleans Launch Pad technology incubator  present the fourth annual Launch Fest, bringing together investors, mentors and entrepreneurs in digital media. For details, see here.

SYNC UP CONFERENCE
FRIDAY, MAY 3

9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
Presenting New Artists: How Concert Promoters Balance the Desire to Showcase New Talent and the Need to Fill Seats
Jack Walsh, Executive Producer, Celebrate Brooklyn (New York, NY)
Jill Sternheimer, Producer, Public Programming, Lincoln Center for the Performing Arts (New York, NY)
Diana Ezerins, Programming Coordinator, Millennium Stage, The John F. Kennedy Center for the Performing Arts (Washington, DC)
Erika Elliott, Artistic Director, Central Park Summerstage (New York, NY)
Martin Fleischmann, CEO, Rum and Humble Presents (Los Angeles, CA)
Mike Krebs, promoter, C3 Presents, moderator (Austin, TX)

11:00 a.m.
Keynote Interview: Danny Melnick of Absolutely Live (New York, NY)
Melnick is a former Festival Productions staffer who went solo, produced global tours for major jazz artists (including the HBO “Treme” tour) – and is now producer of the Newport Jazz Festival. We hear how these veteran promoters discover talent and sell concert tickets. 
Moderator: Geoffrey Himes, The Washington Post (Washington, DC)

11:45 a.m.
How I Built My Touring Business
We hear from New Orleans-based artists and their agents/managers how they developed a solid business on the road.
David Margulies, Co-producer, High Sierra Music Festival, moderator (Quincy, CA)
John Michael Rouchelle (New Orleans, LA)
Marc Allan, Red Light Management (Charlottesville, VA)
Sammie Williams, Big Sam's Funky Nation (New Orleans, LA)
Tony Ciaccio, Hypersoul (New Orleans, LA)
Curren$y (New Orleans, LA)
Mousa Hamdan, Street Customs Management (New Orleans, LA)
Ivan Neville, Dumpstaphunk (New Orleans, LA)
Jon Phillips, Silverback Music (Los Angeles, CA)

SATURDAY, MAY 4
9:00 a.m. - Registration Opens
10:00 a.m. - Panel Discussion
From Tweets to Bucks: Converting Social Media into Revenue
Having 30,000 Twitter followers or Facebook fans is great. But what does that mean for your bottom line? We dig into the thorny question of how to turn social media followers into customers.
Dick Huey, toolshed.biz (Warwick, NY)
Alex White, Next Big Sound (New York, NY)
David Hazan, CMO, LiveMusicStage (New York, NY)
Jonathan McHugh, Song Stew Entertainment, moderator (Los Angeles, CA)

11:00 a.m.
Keynote Interview: Zach Quillen, manager of Macklemore & Ryan Lewis (Seattle, WA)
"Thrift Shop" by Macklemore & Ryan Lewis was just one of a million independent releases a year ago. Then it became an inescapable hit - blasting through the charts and dominating Top 40 radio. The hip-hop group's manager, Zach Quillen, tells us how they scored gold as an indie.

11:45 a.m.
Keynote Interview: Anya Grundmann, Director of NPR Music (Washington, DC)
Interviewed by Scott Goldman,  Vice President, The GRAMMY Foundation (Santa Monica, CA)
NPR Music has built the world's most eclectic online musical smorgasbord. Fans love it because of the many avenues it provides for finding interesting new sounds. Artists love it because it reaches a smart and curious audience. It's radio, but it's online and increasingly visual. We hear how Anya Grundmann turned a stodgy, left-leaning outlet into a mainstream juggernaut.

 

Links & Downloads:

Macklemore & Ryan Lewis on Not Signing A Label Deal
But they did use Warner Bros. for radio promotion.

#Music
Twitter announces a music search service

PreSonus Buys Nimbit - Gear Shop Enters Direct To Fan Fray
Baton Rouge-based PreSonus - maker of studio gear - enters the direct-to-fan music sales business by acquiring Nimbit.

The Next Spotify? Mobile Phones With Their Own Music Plans
Buy this mobile phone/data plan, and get a Spotify-like music service thrown in at no extra charge. Is this the future of mobile music?

New Orleans' Tech Boom
Young entrepreneurs - mostly in technology - have flocked to New Orleans since Katrina. And now venture capital is joining them.

Festivals Means $ For States
Michigan raked in $700 million in economic impact from festivals last year.

Indio, CA, wants to tax Coachella and Stagecoach
Not satisfied with $500,000 fee to the city, officials want a 6% tax on ticket sales.

Performance Royalties for Artists
Clear Channel and Big Machine make the U.S.'s first deal to pay public performance royalties to artists for terrestrial radio play.

Diplo Deconstructs New Orleans Bounce
Globe-trotting DJ star Diplo samples New Orleans bounce artist Nicky Da B for his latest hit, "Express Yourself."

The Next Wave of Cinema
"Beasts of the Southern Wild" and "Tchoupitoulas" in NYTimes as leaders of the next wave of American film.

Why It's Not OK To Download Free Music
David Lowery of Cracker cracks on an NPR intern who admitted to ripping 11,000 songs without paying. He says it's wrong. But Bob Lefsetz says he's on the wrong side of history.

Inside Court 13 and "Beasts"
Excellent Gambit profile of Behn Zeitlin, director of "Beasts of the Southern Wild" and conspirator in the New Orleans film collective Court 13.

Louisiana's Diverse Tech Mecca
Great Forbes story on the tech boom in NOLA.

Metric: The Measure of DIY Success
NPR profiles the band Metric's success in record sales and touring strictly DIY.

New Orleans-based Audiosocket in deal with AP
Audiosocket's deal with the Associated Press brings music licensing to thousands of new users.

Turntable.fm Founder Turns to EDM
Seth Goldstein aims to create the new MTV for electronic dance music.

Streaming Royalties Examined
NY Times piece on varying royalties from Spotify, Pandora, YouTube, etc.

Bertelsmann Buys Back BMG
“We saw that music was going to make a comeback, Everybody said music was going to die, but we said music will not die — it will grow."

Recorded Music Sales Up for First Time Since 1999
Digital sales and paid online subscription services offset decline in CD sales.

Direct To Fan
Pledge Music CEO Benji Rogers says: "The direct-to-fan argument is that you're able to bring the commerce to where people are and to make it easier to purchase music. But fans don't need more ways to buy – they need more reasons to buy."

Bon Jovi Goes D2F
Direct To Fan is all the rage. Now Bon Jovi, Eminem and Tim McGray are doing it, too.

All It Takes is 10,000 Hours: Terry McDermott Makes "The Voice"
“Experience has taught me that sometimes relying on the machine is not the best policy,” McDermott said. “If you’ve got the tools at your disposal, then why not do the job? If you’ve got an audience, then you can reach them."

BandPage Unveils New "Experiences"
Personal interaction with your musical heroes - online.

NPR courts younger audience with social media - seeking growth audience and new donors
NPR Music chief Anya Anya Grundmann will keynote Sync Up 2013, interviewed by the GRAMMY Foundation's Scott Goldman. Maybe they'll talk Tweet strategy and revenue.

The "Improbable" Rise of NPR Music
Yet another reason we're so glad to have NPR Music chief Anya Grundmann as a keynoter this year.

Pledge Music at Canadian Music Week
Sync Up speaker Benji Rogers of Pledge Music sends Bob Lefsetz into a swoon over his crowd funding vision.

A Musician's Guide to Crowdfunding
IndiaAmbassador.com compares Kickstarter, Pledge Music, Indiegogo and RocketHub.

Ty Roberts interview
Ty talks about the history of Gracenote and why data for music files is the key to online sales success.

SoundExchange Revenue
SoundExchange collects half a billion dollars - half of it from Pandora

Labels made $1 billion from streaming revenues
Nearly half of it from Pandora and XM Sirius



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2012 Sync Up Conference

April 27-28 and May 4-5, 2012
Time: 9:00 a.m. to 12:30 p.m.
The New Orleans Museum of Art
1 Collins C. Diboll Circle, New Orleans, LA
New Orleans, LA 70119
Map This Location


Return to our Home Page

SYNC UP VIDEO ONLINE

The 2012 Sync Up conference was broadcast in live video streaming at WWOZ.org. For on-demand streams of each of the conference sessions, see the VIDEOS section below.

Sync Up 2012

Welcome to the fifth annual SYNC UP, the free entertainment industry conference of the New Orleans Jazz & Heritage Foundation, the nonprofit that owns the New Orleans Jazz & Heritage Festival presented by Shell.

The conference takes place the mornings of April 27-28 and May 4-5 – the Friday and Saturday of both Jazz Fest weekends – at the New Orleans Museum of Art (map).

New this year is SYNC UP CINEMA, two days of films showcasing the best of Louisiana's local film production talent. Screenings will be April 30 and May 1 at NOMA. Free admission. See details here.

Sync Up is a conference with a kick. We have a Bloody Mary or two (it’s New Orleans, after all) – or coffee, if you prefer – while enjoying a thought-provoking keynote and a couple of panel discussions. Then we all head over to Jazz Fest, just a few blocks away.

Sync Up admission is free. But seating is limited, so advance registration is required. Register online here.

As in years past, Sync Up will focus on building careers through touring, digital media and distribution – all from the perspective of independent artists trying to figure out the fast-changing landscape of today’s entertainment industry.

This year, to reinforce the connection between music and the movies, we’re adding Sync Up Cinema, a series of film screenings on April 30 and May 1. We’ll showcase films that were either shot in Louisiana, have a strong connection to Louisiana music and culture or both. The screenings will be at the New Orleans Museum of Art.

Once again, Sync Up assembled an outstanding group of top music industry leaders to discuss various aspects of the entertainment business. They include:

  • Tim Westergren, founder of the online music service Pandora, interviewed by WDSU-TV anchor Norman Robinson
  • Mack Maine, the New Orleans-born rapper and - president of Young Money Entertainment, Li'l Wayne's imprint on the Universal/Motown-distributed Cash Money Records
  • Daniel Glass, founder of Glassnote Records, the nimble indie label that gave us Mumford & Sons, Phoenix and now, from Lafayette, La., GIVERS
  • Jeffrey Merrihue, founder and CEO of MOFILM, the world's largest creator of crowd-sourced advertising, and president for Europe of the G100, the private group of chief executive officers of the world's largest and most significant companies
  • Ralph Simon, widely credited as one of the founders of the modern mobile entertainment industry
  • Ted Kurland, founder of the top jazz booking agency Ted Kurland Associates, and Tom Windish, founder of the hot rock/electronica/rap/indie/DJ talent firm the Windish Agency – in a joint keynote interview on touring
  • Tony van Veen, the former punk rocker who as head of Disc Makers serves DIY musicians everywhere with CD duplication and other products – and, now that they’ve bought CD Baby, with indie online distribution

In the first four years of Sync Up, we spent many hours discussing how to get gigs at music festivals, and how to license music to film, TV and videogames.

This year, we’re taking a broader look at building an audience in the digital age – but still from the viewpoint of an independent artist. Some of the panel topics include:

“I’m With the Brand” – Josh Rabinowitz, who wrote a column of that name for Billboard – moderates a discussion of how non-music marketers are increasingly relying on music and musicians to enhance their brands. Examples range from Converse sneakers building a recording studio to Scion automobiles starting a record label.

“Give It Away, Now?” – Rappers have been giving away free recordings – aka “mixtapes” – for years. Now artists in other genres are wondering about the wisdom, or folly, of making music available for free in hopes of building an audience that someday will want to buy it. For some, it’s heresy. For others, it’s a no-brainer.

"The Anatomy of a Tour" How do tours make money, and what makes the difference between a tour that’s profitable and one that isn’t?

“Trusted Sources: Tastemakers & Gatekeepers” – For years, we’ve covered how to maximize paying gigs. Now we look at the dreaded “exposure gig” as a way to build an audience. Plus: Now that everyone can self-publish, we’re even more deluged by a mass of music – and more in need than ever of reliable sources to help us figure out which new music is worth checking out.

Sync Up is produced and presented by the New Orleans Jazz & Heritage Foundation – the nonprofit that owns Jazz Fest. The Foundation uses the proceeds from Jazz Fest, and other revenues, for year-round programs in education, economic development and cultural enrichment. Conference sponsors are listed below.

The conference takes place at the New Orleans Museum of Art (map), walking distance to Jazz Fest.

Sync Up admission is free, but seating is limited and advance registration is required. Register online here. The Sync Up conference will be broadcast in live video streaming via WWOZ's web site.

Sync Up is proud to be part of The New Orleans NOW Fest. In addition to Sync Up, NOW Fest includes: Launch Fest, which brings young tech start-ups together with venture capital on May 3, and UX For Good, which brings “user experience” designers together to solve big problems in society, May 3-4 in City Park.

SYNC UP CINEMA
New this year is Sync Up Cinema, two days of film screenings to showcase Louisiana as a film production capital. The screenings will take place from 10:30 a.m. to 7:00 p.m. on Monday, April 30, and Tuesday, May 1, in the Stern Auditorium at the New Orleans Museum of Art. Admission is free. For complete schedule and filmmaker details, please see here.

Films to be screened include the Academy Award-winning "The Fantastic Flying Books of Mr. Morris Lessmore," produced by Moonbot Studios in Shreveport, La., which won the Oscar for best animated short film. We will also screen parts of "Beasts of the Southern Wild," which took the Grand Prize at this year's Sundance Film Festival, and have a Q&A with the film's New Orleans-based producers and director. Also to be screened are: "Tchoupitoulas," the latest film from the producers of "Beasts of the Southern Wild" and a big hit at the 2012 SXSW film festival; "Big Easy Express," the documentary of the railroad trip by Mumford & Sons, Old Crow Medicine Show and Edward Sharpe & the Magnetic Zeros on their way to New Orleans and the 2011 Jazz Fest; and "Live at Preservation Hall: Louisiana Fairytale," the Danny Clinch documentary about the collaboration between Preservation Hall and My Morning Jacket.

 

SYNC UP 2012 CONFERENCE SCHEDULE

Friday, April 27
9:00 AM Registration Open
9:15 AM Coffee and Bloody Marys
10:00 AM Welcome

10:10 AM A Song For You: Selling Records in Today's Media Market
Keynote Interview: Daniel Glass, founder and CEO, Glassnote Music
Interviewed by: Dusty Wright

If sales of recorded music are a thing of the past, they forgot to tell Daniel Glass. The veteran record man - his career dates back to hits with Pat Benetar, Huey Lewis and Spandau Ballet - is discovering new talent and charting multi-platinum sales with bands such as Mumford & Sons, Phoenix and Louisiana's own GIVERS. Dusty Wright, a former Editor of Creem, asks how he does it.

11:15 AM Panel Discussion: "I'm With the Brand"
It used to be that record labels signed bands and released music. And when companies wanted to look cool, they'd ask an ad agency to find them a hot song to use in a commercial. Not anymore. Now marketers are going "direct" in extraordinary ways. Converse sneakers builds a recording studio. Scion autos starts an indie label. What's going on? Is Miller Lite about to sign its own bands and give away a CD with every sixpack?
Moderator: Josh Rabinowitz, VP of Music, Grey Worldwide
Jon Cohen, co-founder, Cornerstone Media
Jeffrey Merrihue,founder & CEO, Mofilm
Daryl Evans, VP of consumer advertising and marketing communications, AT&T
Angela Kyle, partner, the Realtime Project

Saturday, April 28
9:00 AM Registration Open
9:15 AM Coffee and Bloody Marys
10:00 AM Welcome

10:10 AM Presentation: The DNA of Music
Like people, music has a soul - and a biology. Also like people, musical compositions and recordings have more in common than they have differences. Still, there are certain traits that help us identify what music speaks to our individual souls. The Music Genome Project, which gave birth to the online music service Pandora, tracks and tags the hundreds of variables in thousands of recordings. Pandora's manager of curation, Michael Addicott, walks us through elements of music's DNA - and pulls back the curtain on what it takes to get music added to the Pandora catalog.

10:45 AM Panel Discussion: Give It Away Now! Making Money While Giving Away Your Recordings
Are people willing to pay for records, or do they expect music to be free? Should we even bother trying to sell records, or just give them away and plan to make money from gigs and merch? Rap artists have been giving away mixtapes for years - sometimes building enough base for "proper" releases to top the charts. Now artists in all genres are doing it. The question is: Once they get records for free, will people ever again pay for them?
Mack Maine, president, Young Money Entertainment
Sebastien Nasra, general manager, VEGA Music (Universal Music Canada)
Jonathan Hull, Ning
Dee-1, Indepdendent hip-hop artist
Nesby Phips, independent hip-hop artist

12:00 PM Opening Pandora's Box: Radio Play For Everyone
Keynote Interview: Tim Westergren, founder & chief strategy officer, Pandora
Interviewed by: Norman Robinson, news anchor, WDSU-TV

Named by Time as one of the 100 most influential people in the world, Tim Westergren started Pandora online radio as an outgrowth of the Music Genome Project. It's premise: People choose what they like, and the algorhythm serves up music that fits their tastes - including unknown artists. It seemed like a no-lose proposition, and a huge boon for bands looking for new fans. But more than 300 VCs passed on the idea. And staggering royalties nearly killed it. But with 100 million users, and a record-setting IPO last year, Pandora is back from the brink. Now it wants to come standard in every new car.


Monday, April 30
SYNC UP CINEMA: Mardi Gras Indians
(click for additional details)
In conjunction with the Jazz Fest Cultural Pavilion's spotlight on Mardi Gras Indians, we screen several locally-produced films documenting this uniquely New Orleans culture.

2:30 PM The Black Indians of New Orleans
4:00 PM All On a Mardi Gras Day
5:30 PM Bury the Hatchet

Tuesday, May 1
SYNC UP CINEMA: New New Orleans Films
(click for additional details)

11:30 AM "A Legend in the Classrooom: The Life Story of Ms. Yvonne Busch"
12:30 PM "King of Oak Street"
2:00 PM "Big Easy Express"
3:30 PM "Live From Preservation Hall: A Louisiana Fairytale"
5:00 PM "The Fantastic Flying Books of Mr. Morris Lessmore"
6:30 PM Excerpts from "Beasts of the Southern Wild"
7:00 PM "Tchoupitoulas"
8:30 PM "More to Live For"

Friday, May 4
9:00 AM Registration Open
9:15 AM Coffee and Bloody Marys
10:00 AM Welcome

10:10 AM All The World's A Stage
Keynote Interview:
Ted Kurland, founder, Ted Kurland Associates
Tom Windish, founder, the Windish Agency
Moderator: Scott Goldman, Vice President, the GRAMMY Foundation and MusiCares

Fish gotta swim, birds gotta fly and bands gotta gig. With the entertainment industry roiled by digital technology, one thing won't change: Musicians live for the live show. Two of the world's top booking agents - Ted Kurland, who handles nearly all of the top jazz artists - and Tom Windish (all the top electronica and indie acts, from Diplo and Girl Talk to Big Freedia and GIVERS) - compare notes on the current economics of life on the road.

11:15 AM Panel Discussion: The Anatomy of a Tour
How do tours make money, and what makes the difference between a tour that’s profitable and one that isn’t?
Moderator: Will French, founder and president, NOVATOUR
Michael Yerke, president of talent, House of Blues Entertainment/Live Nation
Berta Baghjajian, CPA, business manager, Boulevard Entertainment
Joe Atamian, Paradigm Agency
Philip Mann, director, Live Performance and Music Industry Development, Louisiana Economic Development

Saturday, May 5
9:00 AM Registration Open
9:15 AM Coffee and Bloody Marys
10:00 AM Welcome

10:10 AM Panel Discussion: Trusted Sources - Tastemakers and Gatekeepers
In an age when everyone can publish their own music globally online, we're more dependent than ever on media filters to help us figure out which new music is worth our precious time.But how do we get the gatekeepers not to lock us out? Looks like a job for the dreaded "exposure gig."
Greg Lucas, director of business development, Creative Allies
Mark Satloff, vice president, Shore Fire Media
Adam Schatz, creator, Search & Restore
Moderator: Gwen Thompkins

11:00 AM The Myth of the Long Tail
Keynote Interview: Tony Van Veen, CEO and President, Audio & Video Labs, CD Baby and Disc Makers
Interviewed by: Randy Houston, senior counsel, Comcast Sports Group

Tony van Veen started as an indie rocker playing in punk bands. Now he runs the company that means everything to indie rockers everywhere: Disc Makers, known to anyone who has ever pressed their own CD, and CD Baby, the top online source for legal indie music. So he above all should welcome the digital revolution as a way to level the playing field and rid the world of major labels, right? Nope. To make any money in music, he says, you still need to reach a mass audience.

12:00 PM The Future of Music? It's On Your Phone
From the Walkman to the iPod, we’ve loved taking our music to go – but first we needed to get the track on a tape or in a digital file. Now, with Pandora, Spotify, YouTube and many other streaming music sources on smartphones, it’s clear that wireless mobile is the latest frontier. The question is: How do independent artists make money from music on mobile phones.
Ralph Simon, CEO, Mobilium Global
Robert Singerman, CEO, Glocallocal
Travis Laurendine, founder, Volnado
Taynah Reis, CEO, Nexthunder
David Hazan, chief marketing officer, Mobile Backstage
Moderator: Suzette Toledano, entertainment attorney

General Information:
Sync Up participants have their own exclusive hospitality area at Jazz Fest. The Sync Up hospitality area is open from 1 p.m. to 6:00 p.m. every day of the festival except for Thursday, May 3. The Sync Up hospitality area is open only to those who attend the Sync Up conference (as opposed to those who register but don’t attend). Location information and access credentials will be distributed at the conference only. There will be NO Will Call for credentials at the festival. The only way to get your credential for access is to attend the conference. There will be no exceptions, so don’t ask!

Parking: Those attending the Sync Up conference are welcome to park their cars in City Park - and to leave them there for the day while you go to Jazz Fest. Just pick up a dashboard parking pass before you leave the conference. Please be sure to park in what would ordinarily be a legal street spot. Cars parked in “no parking” zones may be ticketed or towed.

NOW Fest After-Party
Join us for the official New Orleans NOW Fest after-party - admission is free - on Friday, May 4, from 6 p.m. to 9 p.m., on the front steps of the New Orleans Museum of Art. The Young PinStripe Brass Band will perform. So whether you're heading home from work or just leaving Jazz Fest, swing by NOMA and help us celebrate a week's worth of business development and social progress. The event is sponsored by the Recording Academy, the GRAMMY Foundation and MusiCares.

FOLLOW. FRIEND. POST. TWEET.
Keep in touch with our various social media links:

Twitter.com/syncupnola
Facebook.com/syncupnola

Linkedin.com/in/syncupnola

Foursquare.com/syncupnola

Use #SyncUpNOLA to keep tabs and help us trend. Thanks!

 

Check out these interesting links related to Sync Up discussion topics:

Links & Downloads:

How To Become A Big Fish In An Indie-Rock Aquarium
By keeping costs low and controls tight, New York indie rocker Jeffrey Lewis makes a good living on his own terms.

For Some, Giving Away Free Music Pays Off
Rapper Mac Miller goes to No. 1 on Billboard album chart (76 percent of sales through digital formats) after years of giving away music for free on the Internet.

Toyota Scion is Backing Indie Bands to Sell Cars
A great example of the trend that has dominated music and entertainment in the past few years.

McDonald's, Pepsi and Coke Troll For Up-And-Coming Artists
The latest trend in music career development: becoming branded.

Looking To A Sneaker For A Band's Big Break
A different kind of All Star

Novatour in Pollstar
New Orleans-based tour finance company Novatour's plans to have more large tours launch in Louisiana.

Novatour in Billboard
New Orleans-based tour finance company Novatour's plans to have more large tours launch in Louisiana.

Interview request? No, thanks.
Atlantic article: For Indie Bands, the New Publicity Is No Publicity. Hip acts increasingly find that the easiest way to get talked about is to stay silent

A Recording Studio Opened by a Sneaker Company
Converse sneakers has opened a recording studio in Brooklyn - and giving bands free studio time. Now THAT's a new way to market a product.

"Addams Family" opens run in Louisiana thanks to tax credits
Louisiana's Live Performance Tax Credits helped to lure the Broadway-bound play here to prep and launch its tour.

Video game maker Gameloft opening a development studio in New Orleans
Louisiana's Digital Media Tax Credit lures a major game developer to create jobs.

How Middle Class Musicians Can Navigate the Network
TopSpin Media's Ian Rodgers' take on making way in the brave new world. "Something massive is going on - a power shift from manufacturer to publisher."

It’s American Brandstand: Marketers Underwrite Performers
Product companies in non-entertainment industries - like Proctor & Gamble - are now record labels.

New Funding Model for Indie Labels: Indie Venture Capitalists
Small labels are lining up investors to build indie-band careers

Spotify vs. Pandora
What are investors saying about these two competing models?

YouTube Buys RightsFlow
A genuine attempt by YouTube to make sure composers and labels get paid when their songs are used in videos?

AudioSocket Provides Rights Clearances for Vimeo
New Orleans-based Audiosocket - once just an online sync license song-plugger, now provides music matching for filmmakers in a deal with Vimeo.

Why you should give your music away for free
Music Think Tank on why new and indie artists need to gain audience by giving their recordings away for free.

Music and Marketing: Little Freddie King in Nikon Promo
Marketers all over the world are aligning themselves with music and musicians to enhance their brands. In this case, it's camera maker Nikon, and the musician they chose is New Orleans' own Little Freddie King. And he never says the word "Nikon."

The entertainment industry is growing, not shrinking, and indie artists are doing better.
Mike Mansick, CEO of TechDirt, gives a report at MIDEM on the true state of the industry. Cheer up - it's getting better, not worse.

"We Are All Weird"
Marketing guru Seth Godin talks about mass media and the need for niche marketing.

Trusted Sources: Gatekeepers and Tastemakers
Bob Lefsetz once again brings up the essence of today's marketing: "The word of a friend is worth more than anything in the world of ideas."

Give It Away, Now?
First was P2P music file sharing. Now comes P2P car sharing. "There is a massive migration from ownership of assets to purchasing a service" that gets you the same value. Just like many now prefer to rent music from Spotify than buy from iTunes.

You Want Free Music? Here It Is - the Classical Kind
The compositions of these classics are already public domain. The nonprofit Musopen creates new recordings of them and makes them available royalty-free for movies, merch, mash-ups, whatever.

8 Things Marketers Can Learn From Rock Bands
Forbes magazine article by Peter Krainik, founder of the Chief Marketing Officers club.

"Tchoupitoulas" film - screening at Sync Up - makes NYTimes
"Tchoupitoulas," from the same producers as "Beasts of the Southern Wild," will screen at Sync Up Cinema.

Lionel Ritchie Sells 20,000 CDs in One Hour on HSN
At least some people are still selling records.

Trusted Sources: Esperanza Spalding on the Gatekeepers at Radio
""If you don't already know about jazz music, how would you be exposed?" she tells NPR.

Free Music as a Promotion
There's more to free music than just free music. It should be part of a campaign.

Mobile Apps and Music
Why mobile apps matter for music!

Videos:

Click the links below to play videos.

Tim Westergren
Tim Westergren
Tim Westergren's 2012 Sync Up keynote interview
Tony van Veen
Tony van Veen
Tony van Veen of Disc Makers and CD Baby
The Future of Music is on your Phone
The Future of Music is on your Phone
Mobile entertainment guru Ralph Simon headlines a music tech panel
Tom Windish & Ted Kurland
Tom Windish & Ted Kurland
Booking agents Tom Windish and Ted Kurland, interviewed Scott Goldman

"I'm With the Brand"
Our panel on marketers, branding and music.
Daniel Glass
Daniel Glass
Dusty Wright interviews record industry veteran Daniel Glass
Trusted Sources
Trusted Sources
Gwen Thompkins moderates a panel on "Tastemakers & Gatekeepers"

"Give It Away, Now"
The rapper Mack Maine joins a panel on free music distribution

"The Anatomy of a Tour"
A panel on touring and tour financing

"The DNA of Music"
Pandora's Michael Addicott on the Music Genome


The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2011 Sync Up Conference

April 29 and April 30 May 6 and May 7, 2011
Time: 9am - Noon each day
New Orleans Museum of Art
One Collins C. Diboll Circle
New Orleans, LA 70119
Map This Location

Facebook Twitter


Return to our Home Page

SYNC UP 2011 VIDEOS NOW ONLINE - SEE THE VIDEOS SECTION BELOW


The 2011 Sync Up conference is now history - and it was one for the record books. From Wild Wayne's interview with the irrepressible Mystikal to insights from the legendary Chris Blackwell, the fourth annual Sync Up was as entertaining as it was educational.

See below for the complete details on the conference, and stay tuned for updates on Sync Up 2012.

 

SYNC UP 2011

A complete schedule of topics and presenters is below.

The Sync Up conference, held on the mornings of the Friday and Saturday of both weekends of the New Orleans Jazz & Heritage Festival presented by Shell, brings together leaders from across the entertainment world.

The conference focuses on three main topics: the international music festival industry; licensing music to film, TV and videogames; and using new technologies to promote and sell independent music.

We have an especially distinguished group of presenters this year. Full details are in the schedule below. Also be sure to see our speaker biographies and program guide.

Among the highlights:

  • Chris Blackwell, the legendary founder of Island Records who brought the world Bob Marley and U2, among many others (May 7)
  • PJ Bloom, music supervisor of the mega-hit TV show "Glee" (May 6)
  • Larry Vallon, an AEG Live exec and ond of the world's top live music producers (April 30)
  • Mystikal, the hit-making rapper, in an interview with Wild Wayne (April 29)
  • Bryan Calhoun, a new-media marketing guru (May 7)
  • Thomas Gayno of Google Innovative Labs, presenting a special screening of "The Wilderness Downtown," the interactive video featuring music by Arcade Fire (May 5)
  • A special panel on touring in Australia, featuring producers of the two largest festivals in that country (May 7)

Sync Up is produced and presented by the New Orleans Jazz & Heritage Foundation – the nonprofit that owns Jazz Fest. The Foundation uses the proceeds from Jazz Fest, and other revenues, for year-round programs in education, economic development and cultural events. Conference sponsors are listed below.

The conference takes place at the New Orleans Museum of Art (map), walking distance to Jazz Fest.

Sync Up admission is free, but seating is limited and advance registration is required.

Sync Up is proud to be part of The Work Week: A Celebration of Innovation and Entrepreneurship. In addition to Sync Up, The Work Week includes The Second Line, a conference May 3 and 4 on business design, and Launch Fest, which brings young tech start-ups together with venture capital May 5 and 6.

Another new element for Sync Up is a nationwide art contest, sponsored by Creative Allies and Readymade magazine, for art inspired by the music and culture of New Orleans. Winning entries will be displayed at The Jazz & Heritage Gallery during Jazz Fest, with an opening party on the evening of May 2. The grand prize winner will receive an all-expense paid trip to New Orleans and Jazz Fest. For details, see here.

Also new this year: The Sync Up conference will be broadcast in live video streaming via Liveset, a New Orleans-based digital media company.

 

2011 Sync Up Conference Schedule
All events at The New Orleans Museum of Art unless otherwise noted

Friday, April 29
Independent Artist Development and Distribution
9:00 a.m. Registration Opens
9:15 a.m. Coffee and Bloody Marys
10:00 a.m. Welcome

10:15 a.m. Keynote: Career Development In the New Music Business
Mystikal
Interviewed by Wild Wayne

11:15 a.m. Panel Discussion: Success In the Music Business – With or Without Selling Records
Selling records isn’t as easy as it used to be – if it ever was. But it can be done. What’s the key to success? And with music sales down overall, do alternate revenue streams like licensing and sponsorship make up for lost income? Or is just about touring?
Moderator: Sean O’Connell, President, Music Allies (Asheville, NC)
Peter Himberger, Principal, Impact Artist Management (New York, NY)
Kristin Hersh, Founder, Throwing Muses (New Orleans, LA)
George Howard, Co-founder, Tune Core (New Orleans, LA)

Saturday, April 30
The Music Festival Industry
9:00 a.m. Registration Opens
9:15 a.m. Coffee and Bloody Marys
10:00 a.m. Welcome

10:15 a.m. Keynote Address: The State of Today's Live Music Industry
Larry Vallon, Executive Vice President, AEG Live

10:45 a.m. Panel Discussion: Curating a Music Festival
Many of the big music festivals are setting new records – but others are coming online only to disappear within a year or so. Meanwhile, some festivals thrive by staying purposefully small.
Moderator: Hugh Southard, President, Blue Mountain Artists (Charlotte, NC)
Danny Melnick, President, Absolutely Live (New York, NY)
Rob Gibson, Artistic Director, Savannah Music Festival (Savannah, GA)
Bruce Labadie, Festival Director, San Jose Jazz Festival (San Jose, CA)
Michael Arnone, Producer/Creator, Michael Arnone’s Crawfish Fest (Augusta, NJ)
Jennifer Pickering, Executive Director, LEAF (Lake Eden Arts Festival) (Asheville, NC)
Mel Puljic, Principal, Mondo Mundo (New York, NY)

Monday, May 2
6:00 pm
Gallery Opening: Art Inspired by New Orleans Music and Culture
Featuring works by winners of an art contest sponsored by Readymade Magazine and Creative Allies
Location: The Jazz & Heritage Gallery (1205 N. Rampart Street)

Thursday, May 5
7:00 p.m.
Sync Up Film Screenings and Panel Discussion: "The Wilderness Downtown"
Sponsored by the New Orleans Film Alliance
Location: The New Orleans Museum of Art
The Wilderness Downtown is an online, multi-media film that is more than a music video. Featuring the music of The Arcade Fire - who are performing at Jazz Fest on May 6 - the film uses Google mapping technology to create an interactive experience that evokes childhood memories in the viewer. Sync Up and the New Orleans Film Alliance are proud to welcome Thomas Gayno of Google Innovative Labs for an exclusive presentation of this multi-faceted experience, and to discuss how the project was born and evolved.

Friday, May 6
Licensing Music to Visual Media
Co-sponsored by Bug Music and Sugaroo!
9:00 a.m. Registration Opens
9:15 a.m. Coffee and Bloody Marys
10:00 a.m. Welcome

10:05 a.m. Panel Discussion: Licensing Music to Film and TV
With the recording industry in the dumps, many artists are fining new revenue streams by licensing their music to film and TV productions. But it’s not as easy to do as it sounds.
Moderator: Michael Nieves, Sugaroo (Los Angeles, CA)
PJ Bloom, Music Supervisor, "Glee," (Los Angeles, CA)
Josh Rabinowitz, Grey Worldwide Advertising (New York, NY)
Danny Exum, Music Supervisor, Herzog & Co. (N. Hollywood, CA)

11:45 a.m. Panel Discussion: Video Games, Music and Alternative Distribution Channels
Making music for videogames isn’t just about writing a great song. There are many complicating factors. But videogames are also great new ways to promote music. And if you don’t know how to play, then you can’t get in the game.
Moderator: David Hirshland, President, Bug Music (Los Angeles, CA)
Ric Neil, Glu Mobile (San Francisco, CA)
Carter Lipscomb, Sony Computer Entertainment (San Mateo, CA)
Robert Mercurio, Galactic (New Orleans, LA)

Saturday, May 7
Touring in Australia, and New Tools For Artist Marketing
9:00 a.m. Registration Open
9:15 a.m. Coffee and Bloody Marys
10:00 a.m. Welcome

10:05 a.m. Panel Discussion: G'Day! Touring Down Under
The folks in Australia love their music – especially the rootsy, funky music of New Orleans and Louisiana. Many of our artists already have solid fan bases there. We talk to the leading promoters from the land Down Under to find out how to get there and build an audience.
Peter Noble, Festival Director, Byron Bay Bluesfest (Byron Bay, Australia)
Michael Chugg, Chugg Entertainment (Sydney, Australia)
Millie Millgate, Sounds Australia (Sydney, Australia)
Nathan Farrell, Director, Nathan Farrell Entertainment (Sydney, Australia)
Brian Wise, Editor, Rhythms Magazine (Melbourne, Australia)

11:05 a.m. Keynote Address: Making Money, Making Music - Harder Than It Looks, Simpler Than It Seems
Bryan Calhoun, VP New Media and External Affairs, SoundExchange (Washington, DC)

11:30 a.m. Framing the Question: What Is Artist Marketing Today, Anyway?
Chris Blackwell, Founder, Island Records (Goldeneye, Jamaica)

11:40 a.m. Panel Discussion: The Next Phase in Artist Marketing
Social media, experiential, mobile platforms, grass-roots touring – they’re all in the grab-bag of artists who successfully develop careers in today’s music business.
Moderator: Jonathan McHugh, Sr. VP Island Def Jam (Los Angeles, CA)
Christopher Schwartz, Founder, RuffHouse Records (Philadelphia, PA)
Billy O'Connell, CASH Music (New Orleans, LA)
Chad Greer, VP Creative, Downtown Music (Los Angeles, CA)
Brent McCrossen, President, Audiosocket (New Orleans, LA)

Sync Up participants have their own exclusive hospitality area at Jazz Fest. The Sync Up hospitality area is open from 1 p.m. to 5:30 p.m. every day of the festival. The Sync Up hospitality area is open only to those who attend the Sync Up conference (as opposed to those who register but don’t attend). Location information and access credentials will be distributed at the conference.

Parking: Those attending the Sync Up conference are welcome to park their cars in City Park - and to leave them there for the day while you go to Jazz Fest. Just pick up a dashboard parking pass before you leave the conference. Please be sure to park in what would ordinarily be a legal street spot. Cars parked in “no parking” zones may be ticketed or towed.

Links & Downloads:

Concert Industry Bounces Back from Last Summer's Doldrums
Wall Street Journal says the concert industry is coming back thanks to lower ticket prices.

Glee Beats Elvis’ Record of Most Charting Singles
Let's hear what "Glee" music supervisor PJ Bloom has to say about this!

TuneCore CEO Jeff Price on 'When Artists Become the Product.'
The continuing debate on the role of commerce in the world of art.

Stephen Colbert asks who is the bigger sellout - the Black Keys or Vampire Weekend.
Both bands are very successful in licensing songs to movies - and commercials.

Google to go head-to-head with iTunes for consumer music delivery.
Google is working on a new music delivery system to compete with iTunes. See the Billboard story.

"I'm With the Brand"
Delta Sky magazine article on building band awareness through commercial branding opportunities.

Where To Buy Music To Support Indie Bands
NPR report, "Where To Buy Music To Get More Cents On the Dollar To the Musician"

Kristin Hersh on Sustainability in the Music Business
Kristin will be on our April 29 panel on success with or without selling records.

Alex Hackford on music in video games
Alex Hackford, music man for Sony Playstation, discusses licensing music for game projects.

How Much Do Artists Earn From Online Sales?
Interesting statistics on how much money actually goes into musicians' pockets from various types of sales.

Festival Ticket Sales Down in 2010?
Some events were slumping in 2010 (Lillith Fair, Country Throwdown), while the biggies - Jazz Fest, Bonnarroo, Coachella and more - did bang-up business. Our April 30 keynote speaker, Bonnaroo founder Ashley Capps, will explain.

Film Festivals Are Now Film Distributors
The Sundance and Tribecca film festivals launch on-demand online distribution models for indie films.

YouTube Redefines the Entertainment Business
The essence of "disruptive innovation," YouTube's free distribution model turns the biz upside down.

TuneCore: Guessing Musician Income From Streaming Audio
George Howard and Jeff Price from TuneCore explore the mysteries of royalty accounting from Internet streams.

YouTube Makes "Royalty School" Mandatory
Big lessons for those uploading content to sharing sites.

"Do You Really Want A Major Lable Deal?"
Courtesy of Hypebot.

Impact of "Treme" on New Orleans Music Industry
And info on the official HBO "Treme" tour, produced by Sync Up panelist Danny Melnick.

Chris Blackwell Video Interviews on Artists House Music
Artists House Music has a huge cache of interview clips with Chris Blackwell - all of them worth watching.

Tune Core's Jeff Price Tells Music Industry Gatekeepers to "Go #@! Yourself"
Tune Core CEO Jeff Price has some choice words for those who want to keep independent artists from accessing new methods of distribution.

Interview with Scott Aiges
Radio station WWNO interviews Jazz & Heritage Foundation programs director Scott Aiges about Sync Up.

An Introduction to the Self-Released Album
Interesting article from Music Think Tank via Hypebot

Rome: 3 Dreams of Black
Sync Up panelist and Google exec Thomas Gayno's latest project to push the boundaries of the online music experience.

Making Money Making Music - Indie Style
Jonathan Coulton is doing quite well, thank you, as an indie artist.

Carry On
Panelist Josh Rabinowitz told the story of getting Alana Davis to cover CSN's "Carry On" for a Sony Commercial. Here's the New York Times' version.

Selling Music On Facebook
How to sell music from your Facebook page - with video tutorial.

Videos:

Click the links below to play videos.

Mystikal
Mystikal
An excerpt from Wild Wayne's interview with Mystikal
Larry Vallon
Larry Vallon
Keynoter Larry Vallon of AEG Live discusses the concert industry
Success In the Music Busines
Success In the Music Busines
Kristin Hersh, George Howard and Peter Himberger define success in the music business.
Curating a Music Festival
Curating a Music Festival
Michael Arnone, Rob Gibson, Danny Melnick, Jennifer Pickering, Mel Puljic, Bruce Labadie, Hugh Southard
Licensing Music to Film & TV
Licensing Music to Film & TV
PJ Bloom, Josh Rabinowitz, Danny Exum, Michael Nieves
Video Games and Alternative Distribution
Video Games and Alternative Distribution
Carter Lipscomb, Ric Neil, Robert Mercurio, David Hirshland
Touring Down Under
Touring Down Under
Millie Milgate, Nathan Farrell, Michael Chugg, Peter Noble, Brian Wise
Bryan Calhoun
Bryan Calhoun
Making Money Making Music
The Next Phase in Artist Marketing
The Next Phase in Artist Marketing
Chad Greer, Billy O’Connell, Jonathan McHugh
Artist Marketing Then and Now
Artist Marketing Then and Now
Chris Blackwell with Jonathan McHugh, Billy O'Connell and Chad Greer
Mystikal - Uncut
Mystikal - Uncut
The complete, one-hour version of Wild Wayne's interview with Mystikal
Success In the Music Business - Complete
Success In the Music Business - Complete
The entire session on "Success In the Music Business With Or Without A Record Deal"
The State of the Live Music Industry - Complete
The State of the Live Music Industry - Complete
The complete keynote address by Larry Vallon of AEG Live
Curating A Music Festival - Complete
Curating A Music Festival - Complete
The complete session on "Curating A Music Festival"
Licensing Music to Film & TV - complete
Licensing Music to Film & TV - complete
The complete session on "Licensing Music to Film & TV"
Music & Video Games - complete
Music & Video Games - complete
The complete session on Music and Videogames
Touring Down Under - complete
Touring Down Under - complete
The entire session on touring Australia
Making Money - complete
Making Money - complete
Bryan Calhoun's complete keynote
Artist Marketing - Complete
Artist Marketing - Complete
Chris Blackwell's complete panel


The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2010 Sync Up Conference

April 23-24 and April 30-May 1, 2010
Time: 9am - Noon each day
New Orleans Museum of Art
1 Collins C. Diboll Circle
New Orleans, LA 70124
Map This Location


Return to our Home Page

Eric Overmyer

CONFERENCE UPDATE: With our deepest condolences to him and his family, we regret to inform you that our April 24 featured speaker, "Treme" co-creator David Simon, lost his father Bernard Simon on Tuesday. We are honored to have the Sync Up keynote delivered by "Treme" co-creator Eric Overmyer (pictured). A part-time New Orleans resident since 1989, Eric is a principal creative force behind "Treme," HBO's new hit series about New Orleans musicians in the immediate aftermath of Hurricane Katrina. Eric's credits as a TV writer and producer include "St. Elsewhere," "Homicide: Life on the Street," "Law & Order," "The Wire" and "New Amsterdam."

The Sync Up conference — one of the New Orleans Jazz & Heritage Foundation's economic development programs for the Louisiana entertainment industry — brings together top leaders from the international music festival industry as well as key figures in the worlds of film, television, videogames, social networking and other new media.

As in past years, the conference will consist of networking sessions and panel discussions the mornings of the Friday and Saturday of both Jazz Fest weekends (April 23-24 and April 30-May 1).

NEW LOCATION: This year, the conference moves to a new location — the elegant New Orleans Museum of Art, which is walking distance to Jazz Fest.

Topics to be discussed include the international music festivals market, licensing music to film and television, songwriting and using the Internet to market and sell music.

Admission to the Sync Up conference is free, but seating is limited, so advance registration is required.

Highlights of the 2010 Sync Up conference include:

  • A keynote address from David Simon, creator of NBC's "Homicide," HBO's "The Wire" and, most recently, the New Orleans-based HBO series "Tremé"
  • A round-table on the international music festival market, with festival talent buyers from Australia, South Africa and Nepal, as well as major American festivals and booking agents
  • A forum on licensing music to film and TV featuring the music supervisors for two HBO series with Louisiana connections, "Tremé" and "True Blood"
  • A panel on the latest innovations in marketing music through social networking web sites and other new media, featuring senior execs from YouTube, Pearl Jam's interactive outlet and a developer of mobile device applications for major music events.

Additional conference events include:

  • A listening party to celebrate the release of a new album by New Orleans avant-rock avatars Quintron and Miss Pussycat, created on site during a residency at the New Orleans Museum of Art. Wednesday, April 28, 6 p.m. to 8 p.m., at the New Orleans Museum of Art.
  • A special screening of "Icons Among Us: jazz in the present tense," a searing documentary that captures some of the freshest and most exciting sounds of the rapidly evolving global jazz scene. Includes a Q&A with the film's producers. Thursday, April 29, 7 p.m. to 9 p.m., at the New Orleans Museum of Art.

The Sync Up conference is proud to announce a partnership with the Guild of Music Supervisors, a Los Angeles-based trade group for the professionals who select the music for films, TV shows, videogames and other visual media. Sync Up and the GMS will co-host a "Music Supervisors Summit," an invitation-only briefing on how to save money on music recording and licensing through the State of Louisiana's various tax incentive programs. for more details.

Sync Up conference participants will have even more reason to enjoy Jazz Fest. Conference attendees will have exclusive access to a Sync Up Hospitality Area at the Fair Grounds, a cool oasis to refresh and continue conversations begun at the conference.

At the Sync Up conference we will also debut the newly revised Jazz & Heritage Talent Exchange web site. This unique portal, located online at http://talent.jazzandheritage.org, is a searchable directory of Louisiana music that we built specially for the needs of live performance talent buyers and music supervisors for film, TV and videogame productions.

Sync Up is presented by the New Orleans Jazz & Heritage Foundation, the nonprofit organization that owns the New Orleans Jazz & Heritage Festival presented by Shell. The Foundation uses the proceeds from Jazz Fest, and other revenues, for year-round programs in education, economic development and cultural events.

The Sync Up conference is co-sponsored by Louisiana Economic Development, The Grammys®, the Guild of Music Supervisors, Creative Control Entertainment, OffBeat, AudioSocket and the New Orleans Museum of Art.


Complete Schedule with Confirmed Panelists

NOTE: All Sync Up Conference events take place at the New Orleans Museum of Art (One Collins C. Diboll Circle, City Park, New Orleans, LA 70124 — Map This Location)

Admission to the Sync Up conference is free, but seating is limited, so advance registration is required. Register online.

Friday, April 23

9 a.m. — Registration and Welcome
10 a.m.–11:30 a.m. — panel discussion
Penetrating the Festival Market
Talent buyers from major international music events, and top American booking agents, discuss the challenges of presenting emerging talent.
Peter Noble, Director, Byron Bay Blues Fest (Australia)
Navin Chettri, Artistic Director, Kathmandu Jazz Festival (Nepal)
Peter Tladi, Director, Joy of Jazz Festival (Johannesburg, South Africa)
Chris Porter, Artist Director, Bumbershoot Festival (Seattle, WA)
Joshua Knight, Booking Agent, Monterey International (Chicago, IL)
John Lochen, Booking Agent, The Rosebud Agency (San Francisco, CA)
Moderator: Brian Long, Yes Know Management (New York, NY)

Saturday, April 24

9 a.m. — Registration and Welcome
10 a.m.–10:30 a.m. — keynote address
David Simon, creator of the new HBO series "Tremé," as well as HBO's "The Wire" and NBC's "Homicide." "Tremé," which debuts in April, tells the complex story of a uniquely diverse set of New Orleans characters struggling to rebuild their lives in the months after Hurricane Katrina. With numerous musicians among its characters and cast, the show brings to mainstream television an extraordinary focus on the musical culture of New Orleans.

10:30 a.m.–11:30 a.m. — panel discussion
Creating Music For Film and Television
Finding or making the right music for film and TV is an abstract art with real-world challenges — tight budgets, tighter deadlines and the daunting task of making images sing with emotion.
Gary Calamar, music supervisor HBO's "True Blood"
Blake Leyh, music supervisor HBO's "Tremé"
Kevin Griffin, singer/songwriter, Better Than Ezra
John W. Comerford, producer of the film "Icons Among Us: jazz in the present tense"
Ashley Miller, moderator, VP Film & TV, SESAC

11:30 a.m.–12:30 p.m. Music Supervisors Summit The Guild of Music Supervisors presents an invitation-only gathering of key professionals for an insider's look at the Louisiana incentives for film, sound recording, digital media and live performance. for more details.

Wednesday, April 28

6 p.m.–8 p.m., open to the pubic
Listening party for "Parallel Universe: Quintron and Miss Pussycat Live at City Park," a new album created by the New Orleans avant-rock duo at the New Orleans Museum of Art during a months-long residency in the museum's galleries.

Thursday, April 29

7 p.m.–9 p.m., free and open to the public
Film Screening: "Icons Among Us: jazz in the present tense"
Jazz is undergoing changes of monumental magnitude and importance. "Icons Among Us: jazz in the present tense" is a documentary film that captures the metamorphosis of jazz by showcasing the words, music, and spirit of the artists who are paving the way for an unprecedented musical revolution. Through interviews and live performance footage — much of it filmed in New Orleans — the "Icons Among Us" explores the thoughts and lives of the musicians braving the front lines of today's new jazz. These brave artists are largely below the radar of mainstream media and popular culture. Yet they continue to record, perform and exist in a world that has been distracted from their brilliance.

Friday, April 30

9 a.m. — Registration and Welcome
10 a.m.–11:30 a.m. — panel discussion
From the Street To the Stars: How Troy "Trombone Shorty" Andrews built his career from the grass roots to a deal with Universal Music
Even in this age of Internet distribution, getting a major label record deal is the ultimate prize for many musicians. But it takes a rare combination of talent, drive, a great team and even luck. Here's an inside look at how the former brass band prodigy known as Trombone Shorty did it.
Troy Andrews, artist
Mike Kappus, the Rosebud Agency (co-manager and booking agent)
Dave Bartlett, 525 Worldwide Mgmt. (co-manager)
Matt Cornell, 525 Worldwide Mgmt. (co-manager)
Michael Reinert, Executive Vice President, Business & Legal Affairs for the Universal Motown Records Group
Moderator: Scott Aiges

Saturday, May 1

9 a.m. — Registration and Welcome
10 a.m.–11:30 a.m. — panel discussion
Marketing and Selling Music Through Social Networking and Other 'New Media' Technologies
Advances in digital technologies have given artists never-before-imagined ways to reach the masses. But with so many people competing on so many platforms, what does it take to get ahead of the pack?
Tim Bierman, General Manager, Pearl Jam's Ten Club
Ali Sandler, Strategic Partner Manager, YouTube
Todd Rogers, CEO, Seedlabs
Moderator: Curt Feldman, veteran videogame journalist


Sync Up 411:

Admission: FREE, but seating is limited, so advance registration is required. Register online.

Conference location: The New Orleans Museum of Art (1 Collins C. Diboll Circle, City Park, New Orleans, LA 70124 — Map This Location).

Parking: Free street parking is available in City Park. Additional parking is available at outside City Park on Marconi Drive; free with $14 round-trip Jazz Fest shuttle bus ticket.

Jazz Fest admission: Registration for Sync Up does not include admission to the New Orleans Jazz & Heritage Festival presented by Shell ("Jazz Fest")



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2009 Sync Up Conference

April 24-25 and May 1-2, 2009
Time:
Jazz & Heritage Center

New Orleans, LA
Map This Location


Return to our Home Page

Legendary talent scout Seymour Stein, hit-making songwriter Jill Sobule and video-game music guru Randy Eckhardt will be among the featured speakers at the second annual Sync Up conference, presented by the the New Orleans Jazz & Heritage Foundation during the New Orleans Jazz & Heritage Festival presented by Shell.

Sync Up: The Jazz & Heritage Talent Exchange is a series of morning conference sessions held the Friday and Saturday of both festival weekends (April 24-25 and May 1-2), from 9 a.m. to noon. Topics to be discussed include the economic climate for international music festivals, distributing music through such digital media as video games, artist development in the Internet age, new funding mechanisms like nonprofit record labels, copyright protection and more.

The Sync Up conference takes place at the Jazz & Heritage Center (1225 N. Rampart St.) — a historic building adjacent to the Foundation offices that the Foundation purchased last year and is converting into an education center.

The Sync Up conference debuted in 2008 as one of the Jazz & Heritage Foundation's efforts to support the local music industry by connecting Louisiana's independent artists with top professionals in music, film and digital media.

Highlights of the 2009 conference include:
Seymour Stein, the legendary founder of Sire Records who discovered Madonna, the Talking Heads, the Ramones, Blondie and many others, will address how to groom artists for the "big time." Sync Up is proud to partner with The Recording Academy® to present this panel discussion entitled, "The Lost Art of Artist Development." Joining Stein on the panel will be Recording Academy executive Angelia Bibbs-Sanders (formerly an artist development specialist at Motown) and Josh Rabinowitz, head of music for the Grey Worldwide advertising agency and teacher of artist development at New York University.

Jill Sobule, the singer-songwriter who scored a Top 20 hit in 1995 with her song "I Kissed A Girl," will discuss how artists are turning directly to fans to fund the recording of new music. Also featured on the panel will be Chris Joseph of the nonprofit Threadhead Records, Cajun musician Steve Riley and Tim Kappel of Loyola University.

Randy Eckhardt, music consultant for videogames that include "Guitar Hero" and a veteran of Electronic Arts, will join a number of top digital media figures on the panel "Video Games: The New Record Labels?"

Sync Up is especially pleased to welcome as a partner WOMEX (The World Music Expo) — the highly respected European conference, headquartered in Berlin, which annually gathers to music festival promoters from around the world. WOMEX's chief executive, Gerald Seligman, will present a keynote address at Sync Up on how the music industry can adapt in a digital world. He will also a moderate panel on the international festival market during a time of economic downturn.

At the Sync Up conference we will also debut the newly revised Jazz & Heritage Talent Exchange web site. This unique portal, located online at http://talent.jazzandheritage.org, is a searchable directory of Louisiana music that we built specially for the needs of live performance talent buyers and music supervisors for film, TV and videogame productions.

Sync Up is presented by the New Orleans Jazz & Heritage Foundation, the nonprofit organization that owns the New Orleans Jazz & Heritage Festival presented by Shell, and uses the festival proceeds for year-round activities in education, economic development and cultural programming.

The conference is sponsored by Louisiana Economic Development's Office of Entertainment Industry Development. Additional sponsors include: WOMEX, The Recording Academy®, GNO, Inc., Loyola University, the Louisiana Independent Music Exchange, the Red Stick Animation Festival, Valentino French Quarter Hotels and Basin Street Station.

Complete Schedule with confirmed panelists:

Schedule:

Friday, April 24
9 a.m. – Registration and Welcome

10 a.m. – 11:30 a.m. – Panel discussion:
The Festival Market: Where the Big Gigs Are
Playing in clubs can be magical, but few artists can rely on them to pay the rent. For most, a "soft ticket" gig as one of many acts on a big festival is the best way to develop a reputation outside of their home town — and to make real money.
Nicolas Gilliet, Ascona New Orleans Jazz Festival, Ascona, Switzerland
Edgard Radesca, Bourbon Street Festival, Sao Paolo, Brasil
Mike Kappus, The Rosebud Agency, San Francisco, CA
Peter Dammann, Waterfront Blues Festival, Portland, OR
Danny Kapilian, Danny Kapilian Presents, New York, NY

10:15 a.m. – 11:30 a.m. – Presentation:
Copyrights & Trademarks: How to Register and Why You Should
It's not rocket science, but it can be confusing and time–consuming. And if you're lucky enough to have your song picked up, it's the only way to make sure you get paid and not somebody else.
Ashlye Keaton, New Orleans Ent. Law Initiative, New Orleans, LA

Exit for Jazz Fest

Saturday, April 25
9 a.m. – Registration and Welcome

10 a.m. – 11:30 a.m. – Panel discussion:
Video Games: The New Record Labels? (Sponsored by GNO, Inc.)
With the record industry in decline, many artists are getting their biggest exposure through video games. But now those expensive blockbusters for PlayStation, Xbox and Wii are getting edged out by cheap games for the web and smart phones. What's next for games and music?
Ric Neil, Image Metrics, San Francisco, CA
Randy Eckhardt, Eckhardt Consulting, Mill Valley, CA
David Hirshland, Bug Music, Los Angeles, CA
Ezra Jay, Nerjyzed, Baton Rouge, LA
Elliot Adams, La. Economic Dev., Baton Rouge, LA

10:30 a.m. – 11:30 a.m. – Panel Discussion:
How An Indie Band Can Break Into the Festival Market
Louisiana bands have quietly been getting lucrative gigs at major festivals around the world for years. What's the secret to landing that choice "anchor date" when the artist is also the booking agent, manager and record label?
Christian Kuffner, The Zydepunks, New Orleans, LA
Bruce "Sunpie" Barnes, Sunpie & the La. Sunspots, New Orleans, LA
Gary Edwards, Sound of New Orleans, New Orleans, LA
Dave Margulies, High Sierra Festival, San Francisco, CA

Exit for Jazz Fest

Friday, May 1
9 a.m. – Registration and Welcome

10 a.m. – 11:30 a.m. – Panel discussion:
The Lost Art of Artist Development (Sponsored by The Recording Academy®)
Once upon a time, labels spent years building acts from coffee houses to sustainable careers. Now that artists can promote themselves to the world via the Web, where can they turn for expert advice on perfecting their presentation? Or do they have to fend for themselves?
Angelia Bibbs-Sanders, The Recording Academy®, Los Angeles, CA
Seymour Stein, Warner Bros. Records, New York, NY
Josh Rabinowitz, Grey Worldwide, New York, NY

10:30 a.m. – 11:30 a.m. – Panel Discussion:
The Medici Model: Fan Funds and the Nonprofit Record Label
Call it patronage in the medieval sense. Artists increasingly are getting the financial support they need from the people who appreciate their work the most — fans. We explore how artists — at least those with recognizable names — are able to tap into a reliable pool of funding. And we hear about models around the world where fans trade in a futures market of expected profits.
Jill Sobule, Artist, Los Angeles, CA
Chris Joseph, Threadhead Records, Los Angeles, CA
Tim Kappel, Loyola University, New Orleans, LA
Steve Riley, Steve Riley & The Mamou Playboys, Lafayette, LA

Exit for Jazz Fest

Saturday, May 2
9 a.m. – Registration and Welcome

10:30 a.m. – 11:30 a.m. – Panel Discussion:
International Festivals: Promoting World Culture in a Global Economic Crisis (Sponsored by WOMEX)
As in other industries, live music is challenged by a worldwide economic downturn. Sponsorship revenues are down and tickets are harder to sell than ever. But big events like festivals are how we celebrate music from near and far. How do event promoters cope?
Luciano Linzi, La Casa del Jazz, Rome, Italy
Peter Tladi, Joy of Jazz Festival, Johannesburg, South Africa
Rick Mitchell, Houston International Festival, Houston, TX
Peter Himberger, Impact Artist Management, New York, NY
Lisa Stafford, Festival International de Louisiane, Lafayette, LA
Hugh Southard, Blue Mountain Artists, Charlotte, NC
Peter Noble, Byron Bay Bluesfest, Byron Bay, Australia

10:30 a.m. – 11:30 a.m. – Panel Discussion:
Under the Radar: Real Deals in the Big Easy Nobody Knows About
We keep thinking that nothing happens here, but artists are getting signed, getting songs covered and placed, and collecting checks — all on the down–low. If only Billboard would open a Louisiana bureau.
Jonathan McHugh, Song Stew Entertainment, Santa Monica, CA
Greg Eveline, Eveline & Phillips, New Orleans, LA
Dino Gankendorff, Provosty–Gankendorff, New Orleans, LA
Suzette Toledano Becker, Attorney, New Orleans, LA
Mousa, Street Customs Management, New Orleans, LA

Sync Up 411:

Admission: FREE, but seating is limited, so advance registration is required.
Conference location: The Jazz & Heritage Center (1225 N. Rampart Street)
Parking: Free parking is available in the Jazz & Heritage Center parking lot, 1225 N. Rampart Street
Travel to Jazz Fest: The Regional Transit Authority operates a bus that runs every 10 minutes from the corner of Rampart Street and Esplanade Avenue to Jazz Fest. The one-way fare is $1.25.
Jazz Fest admission: Registration for Sync Up does not include admission to the New Orleans Jazz & Heritage Festival presented by Shell



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The Sync Up Conference | The New Orleans Jazz & Heritage Festival and Foundation, Inc.

The 2008 Sync Up Conference

April 25-26 and May 2-3, 2008
Time:
Jazz & Heritage Center

New Orleans, LA
Map This Location


Return to our Home Page

Multi Media:
The Jazz & Heritage Foundation's programs director, Scott Aiges, talks about Sync Up in this interview on New Orleans radio station WWNO 89.9 FM.

The New Orleans Jazz & Heritage Festival presented by Shell - known around the world as Jazz Fest - isn't just for fans anymore. It's about to become a must-do industry event for insiders in music, film/TV and digital media.

Sync Up: The Jazz & Heritage Music and Media Market will debut in 2008 as a series of pre-festival "power breakfasts."

A networking event and mini-conference and trade show, Sync Up brings it all together.

  • Need talent for a festival?
  • Need music for a film or TV show?
  • Need content for digital distribution?

Find it at Sync Up!

Admission is free, but seating is limited. So please register in advance.

Now going into its 39th year, Jazz Fest spans the last weekend of April and the first weekend of May with continuous performances on 11 stages. It's where you'll find best in jazz, blues, gospel, Cajun/zydeco and other Louisiana roots music - as well as major stars like Stevie Wonder, Robert Plant with Alison Krauss, Sheryl Crow, Billy Joel, Santana - and hundreds of Louisiana artists.

Jazz Fest attracts hundreds of thousands of people and pumps $300 million annually into the New Orleans economy. For those two weekends, New Orleans becomes the center of the media universe, attracting top-level executives from music (live and recorded), film/TV and digital distribution. It generates print and broadcast coverage in media outlets around the world.

For 38 years, the New Orleans Jazz & Heritage Foundation has been the nonprofit behind-the-scenes at Jazz Fest, using the proceeds for year-round community development activities in education, economic development and culture. The goal has always been to promote our local culture - and to help our artists connect with the world at large.

Sync Up - produced by the Foundation and supported by the State of Louisiana - is a logical next step.

We'll talk about music's role in the new-media age while showcasing the talent and opportunities available here. If you don't know about Louisiana's incentives that give rebates of 25 percent (or more) for film production, music recording, music licensing and digital media development, Sync Up is the place to find out.

And while you're at it, have more fun than you can imagine. Why do you think they call New Orleans "the City That Care Forgot"?

It's in New Orleans. It's during Jazz Fest. So, of course, Sync Up revels all things Americana. But Sync Up isn't about retro and roots. 

Sync Up is about what's next.

  • Who's making the next generation of media players?
  • Who's got the line on a new business model?
  • Where can you produce new content for less?

Find out at Sync Up. It's where music meets the mind.

Sync Up: The Jazz & Heritage Music and Media Market

Schedule of Events:

Friday, April 25
10 a.m.
Sponsored by Louisiana Economic Development
"Licensing Louisiana Music In Film and TV Productions"
David Hirshland, President, Bug/Windswept Music Publishing (Los Angeles, CA)
Michael Nieves, Sugaroo (Los Angeles, CA)
Joel C. High, Creative Control Entertainment (Los Angeles, CA)
Josh Rabinowitz, Grey Worldwide (New York, NY)
Mark Samuels, Basin Street Records (New Orleans, LA)
Chris Stelly, Louisiana Economic Development (New Orleans, LA) CC Adcock (Lafayette, LA)

Saturday, April 26
10 a.m.
Sponsored by Pollstar
"Exporting Louisiana Music"
Michael Joostens, Handelsbeurs Concert Hall, (Gent, Belgium)
Mike Kappus, the Rosebud Agency (San Francisco, CA)
Marian Leighton Levy, Rounder Records (Burlington, MA)
Ben Jaffe, Preservation Hall (New Orleans, LA)
Mary Lou Krase, Overture Center for the Arts (Madison, WI)
Ira Padnos, Ponderosa Stomp (New Orleans, LA)

Friday, May 2
10 a.m.
Sponsored by AudioSocketand CD Baby
"After MP3s: The Rest of the Biz Goes Digital. Booking, Touring & Licensing Through New Technologies"
Brent McCrossen, President, AudioSocket (Seattle, WA)
Elliot Adams, Chief Technology Officer, CD Baby (Portland, OR)
Jon Kertzer, Zune (Seattle, WA)
Andy Gadiel, Jambase (San Francisco, CA)
Chris Schultz, Voodoo Ventures (New Orleans, LA)

Sponsored by CD Baby
CD Baby Meet-Up: A Meeting of CD Baby Artists in Louisiana

Saturday, May 3
10 a.m.
Sponsored by La. Office of Tourism
"The International Festival Market"
Peter Dammann, Waterfront Blues Festival (Portland, OR)
Patrick Kader, Nancy Jazz Pulsations (Nancy, France)
Cynthia Simien, 565 Management (Lafayette, LA)
Rick Mitchell, Houston International Festival (Houston, TX)
Edgard Radesca, Bourbon Street Festival (Sao Paolo, Brazil)
Peter Tladi, Joy of Jazz Festival (Johannesburg, South Africa)

Ample parking is available. Busses to Jazz Fest at the Fair Grounds leave from one block away.

Please join us!

Agents, managers, publishers or artists wishing to distribute information at Sync Up's mini trade show, should contact Scott Aiges at the email address below.

For trade show and sponsorship opportunities, please contact:
Scott Aiges
Director of Programs, Marketing & Communications
New Orleans Jazz & Heritage Foundation



The Sync Up Conference Festival Archive:
2015's Conference Details
2014's Conference Details
2013's Conference Details
2012's Conference Details
2011's Conference Details
2010's Conference Details
2009's Conference Details
2008's Conference Details


Check out what else we do.

Sync Up gratefully acknowledges the following sponsors:

The New Orleans Jazz & Heritage Festival and Foundation, Inc.